Pottery Barn Kids vs Stokke:Which is more popular?
In September 2026, Pottery Barn Kids had more branded searches than Stokke among nursery furniture brands worldwide. Pottery Barn Kids had about 550,000 branded searches, while Stokke had 429,000. Pottery Barn Kids made up 43.8% of all nursery furniture brand searches we track, and Stokke accounted for 34.1%. When we asked ChatGPT and Google AI Overviews about nursery furniture brands, Pottery Barn Kids appeared in four of the five answers and Stokke in two. Pottery Barn Kids was mentioned before Stokke in every answer.
Who do people search for more?
Pottery Barn Kids, about 28% more searches than Stokke
Who does AI mention more?
Pottery Barn Kids, mentioned in 4 of 5 answers, Stokke in 2
Who does AI recommend more?
Pottery Barn Kids, named ahead of Stokke in every answer
Follow Pottery Barn Kids vs Stokke and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top nursery furniture brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pottery Barn Kids was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stokke was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pottery Barn Kids was listed before Stokke in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pottery Barn Kids4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Babyletto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DaVinci4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stokke2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Namesake2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mocka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Touchwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boori0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nursery furniture brands
5 answers
Asked ChatGPT
“Which nursery furniture brand should I buy?”
Asked ChatGPT
“What are the best nursery furniture brands?”
Asked ChatGPT
“What's the best nursery furniture brand for a baby's room?”
Searched Google, AI Overview
“best nursery furniture”
Searched Google, AI Overview
“cot and dresser set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Pottery Barn Kids or Stokke more popular in search?
This chart shows how often people search Google for Pottery Barn Kids and Stokke by name. Each line represents a brand's share of searches for all nine nursery furniture brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pottery Barn Kids, Stokke. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pottery Barn Kids | Stokke | Leander | Mocka | Touchwood | Babyletto | Boori | DaVinci | Namesake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 31.6% | 7.5% | 6.1% | 4.1% | 2.2% | 1.5% | 1% | 0.31% |
| Nov 2025 | 50.1% | 31% | 5.5% | 5.5% | 3% | 2.5% | 1.4% | 0.74% | 0.27% |
| Dec 2025 | 52.2% | 27% | 5.7% | 5.7% | 4.7% | 2.1% | 1.4% | 0.77% | 0.29% |
| Jan 2026 | 43.6% | 33.7% | 7.2% | 5.9% | 3.9% | 2.6% | 1.4% | 1.2% | 0.44% |
| Feb 2026 | 42.3% | 33% | 8.5% | 5.7% | 4.7% | 3.1% | 1.4% | 0.93% | 0.42% |
| Mar 2026 | 38.5% | 36% | 9.4% | 5.2% | 5.2% | 2.8% | 1.3% | 1.3% | 0.39% |
| Apr 2026 | 36.2% | 34.6% | 10.8% | 6% | 6% | 3.3% | 1.8% | 0.97% | 0.44% |
| May 2026 | 39.2% | 33.6% | 9.6% | 6.4% | 5.3% | 2.9% | 1.6% | 1.1% | 0.39% |
| Jun 2026 | 40.5% | 32% | 9.9% | 6.7% | 5.4% | 2.4% | 1.6% | 1.1% | 0.4% |
| Jul 2026 | 49.4% | 29.3% | 6.6% | 5.4% | 4.4% | 2.4% | 1.1% | 0.89% | 0.33% |
| Aug 2026 | 48.3% | 30.7% | 6.5% | 5.3% | 4.3% | 2.4% | 1.3% | 0.87% | 0.32% |
| Sep 2026 | 43.8% | 34.1% | 7.2% | 4.8% | 4.8% | 2.6% | 1.4% | 0.79% | 0.36% |
How has the Pottery Barn Kids and Stokke comparison changed over the last 12 months?
3 findings
- Pottery Barn Kids was ahead of Stokke in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pottery Barn Kids’ share of searches among nursery furniture brands worldwide moved from 45.6% to 43.8%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Stokke’s share of searches among nursery furniture brands worldwide moved from 31.6% to 34.1%, and its estimated monthly branded searches moved from 381K to 429K.
How did search popularity change for nursery furniture brands worldwide in September 2026?
2 changes
In September 2026, Stokke gained share of searches among nursery furniture brands worldwide, from 30.7% to 34.1%.
In September 2026, Pottery Barn Kids lost share of searches among nursery furniture brands worldwide, from 48.3% to 43.8%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Pottery Barn Kids’ and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pottery Barn Kids
1 branded search term
- pottery barn kids
Stokke
4 branded search terms
- stokke
- stokke flexi bath
- stokke high chair
- stokke trapp
Other head-to-heads among nursery furniture brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.