How popular isPottery Barn Kids in search?
In September 2026, people searched for Pottery Barn Kids by name about 550,000 times worldwide, about the same as the previous year. These searches made up 43.8% of all global nursery furniture brand searches, placing Pottery Barn Kids first out of nine brands. These are worldwide searches for English-language branded terms.
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Which nursery furniture brands compete with Pottery Barn Kids?
Share of searches by month for Pottery Barn Kids, Stokke, Leander, Mocka, Touchwood, Babyletto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pottery Barn Kids | Stokke | Leander | Mocka | Touchwood | Babyletto | Boori | DaVinci | Namesake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 31.6% | 7.5% | 6.1% | 4.1% | 2.2% | 1.5% | 1% | 0.31% |
| Nov 2025 | 50.1% | 31% | 5.5% | 5.5% | 3% | 2.5% | 1.4% | 0.74% | 0.27% |
| Dec 2025 | 52.2% | 27% | 5.7% | 5.7% | 4.7% | 2.1% | 1.4% | 0.77% | 0.29% |
| Jan 2026 | 43.6% | 33.7% | 7.2% | 5.9% | 3.9% | 2.6% | 1.4% | 1.2% | 0.44% |
| Feb 2026 | 42.3% | 33% | 8.5% | 5.7% | 4.7% | 3.1% | 1.4% | 0.93% | 0.42% |
| Mar 2026 | 38.5% | 36% | 9.4% | 5.2% | 5.2% | 2.8% | 1.3% | 1.3% | 0.39% |
| Apr 2026 | 36.2% | 34.6% | 10.8% | 6% | 6% | 3.3% | 1.8% | 0.97% | 0.44% |
| May 2026 | 39.2% | 33.6% | 9.6% | 6.4% | 5.3% | 2.9% | 1.6% | 1.1% | 0.39% |
| Jun 2026 | 40.5% | 32% | 9.9% | 6.7% | 5.4% | 2.4% | 1.6% | 1.1% | 0.4% |
| Jul 2026 | 49.4% | 29.3% | 6.6% | 5.4% | 4.4% | 2.4% | 1.1% | 0.89% | 0.33% |
| Aug 2026 | 48.3% | 30.7% | 6.5% | 5.3% | 4.3% | 2.4% | 1.3% | 0.87% | 0.32% |
| Sep 2026 | 43.8% | 34.1% | 7.2% | 4.8% | 4.8% | 2.6% | 1.4% | 0.79% | 0.36% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 550K | -18.3% | -4.5 points | |
| 2, held 2nd | 34.1% | 429K | 0% | +3.4 points | |
| 3, held 3rd | 7.2% | 90.5K | 0% | +0.7 points | |
| 4, held 4th | 4.8% | 60.5K | -18.2% | -0.5 points | |
| 5, held 5th | 4.8% | 60.5K | 0% | +0.5 points | |
| 6, held 6th | 2.6% | 33.1K | 0% | +0.3 points | |
| 7, held 7th | 1.4% | 18.1K | 0% | +0.1 points | |
| 8, held 8th | 0.79% | 9.9K | -18.2% | -0.1 points | |
| 9, held 9th | 0.36% | 4.5K | 0% | 0 points |
43.8%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -4.5 points.
2.
Stokke34.1%
Held 2nd. 429K estimated branded searches, 0% vs prior month. Share +3.4 points.
3.Leander
7.2%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Mocka4.8%
Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4.8%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.6%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.
Boori1.4%
Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
DaVinci0.79%
Held 8th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
9.
Namesake0.36%
Held 9th. 4.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Pottery Barn Kids and its closest rivals
Pottery Barn Kids vs Stokke: compare search popularity- Pottery Barn Kids vs Leander: compare search popularity
- Pottery Barn Kids vs Mocka: compare search popularity
- Pottery Barn Kids vs Touchwood: compare search popularity
Pottery Barn Kids vs Babyletto: compare search popularity- Compare Pottery Barn Kids with any brand
Every comparison with Pottery Barn Kids
8 comparisons
How has branded search demand for Pottery Barn Kids changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pottery Barn Kids worldwide held steady at 550K.
- Across the 12 months ending September 2026, Pottery Barn Kids’ share of searches among nursery furniture brands worldwide decreased from 45.6% to 43.8%.
- Across the 12 months ending September 2026, Pottery Barn Kids’ share of searches among nursery furniture brands worldwide peaked at 52.2% in December 2025 and was lowest at 36.2% in April 2026.
How did search popularity change for nursery furniture brands worldwide in September 2026?
6 changes
In September 2026, Stokke gained share of searches among nursery furniture brands worldwide, from 30.7% to 34.1%.
In September 2026, Leander gained share of searches among nursery furniture brands worldwide, from 6.5% to 7.2%.
In September 2026, Pottery Barn Kids lost share of searches among nursery furniture brands worldwide, from 48.3% to 43.8%.
Mocka’s share of searches among nursery furniture brands worldwide has lost ground for 3 months in a row, from 6.7% to 4.8% in September 2026.
Estimated monthly branded searches for Touchwood worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.
Estimated monthly branded searches for Babyletto worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are Pottery Barn Kids’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Pottery Barn Kids’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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