Parachute vs Simba:Which is more popular by branded search?
In August 2026, Simba had more branded searches than Parachute among duvet brands worldwide. Simba was estimated to have 79.4K branded searches compared to Parachute’s 66.1K, and held a 17.8% Share of Search versus Parachute’s 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Parachute or Simba?
Compare the duvet brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Simba, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Simba | Silentnight | Parachute | Emma Sleep | Slumberdown |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 16.9% | 27.8% | 9.4% | 12.5% | 0.5% |
| Nov 2025 | 30.3% | 12.9% | 39.7% | 7% | 9.8% | 0.31% |
| Dec 2025 | 14.5% | 4.9% | 73.2% | 3.5% | 3.6% | 0.18% |
| Jan 2026 | 24.2% | 14.9% | 24.4% | 25.2% | 11% | 0.43% |
| Feb 2026 | 32.4% | 16.3% | 22% | 16.8% | 12% | 0.39% |
| Mar 2026 | 37.2% | 18.6% | 20.9% | 11.5% | 11.4% | 0.44% |
| Apr 2026 | 39.9% | 17% | 18.8% | 11.3% | 12.6% | 0.41% |
| May 2026 | 41.4% | 14.2% | 19.5% | 13.8% | 10.7% | 0.35% |
| Jun 2026 | 43.9% | 14.9% | 16.4% | 11.1% | 13.4% | 0.35% |
| Jul 2026 | 39.5% | 15.9% | 18.1% | 14% | 12.1% | 0.32% |
| Aug 2026 | 36.6% | 17.8% | 16.6% | 14.9% | 13.6% | 0.43% |
| Sep 2026 | — | — | — | — | — | — |
How has the Parachute and Simba comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Parachute took it in January 2026, Simba took it in March 2026.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among duvet brands worldwide moved from 9.4% to 14.9%, and its estimated monthly branded searches moved from 45.8K to 66.1K.
- Across the 11 months ending August 2026, Simba’s estimated Share of Search among duvet brands worldwide moved from 16.9% to 17.8%, and its estimated monthly branded searches moved from 82.1K to 79.4K.
How did search popularity change for duvet brands worldwide in August 2026?
2 changes
In August 2026, Simba overtook Silentnight to rank 2nd among duvet brands worldwide, at 17.8%.
In August 2026, Parachute gained estimated Share of Search among duvet brands worldwide, from 14% to 14.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Parachute’s and Simba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.