Brandwave

Coop Sleep Goods vs Tempur-Pedic:Which is more popular?

In September 2026, Tempur-Pedic had more branded searches than Coop Sleep Goods among pillow brands worldwide. Tempur-Pedic had about 206,000 branded searches, while Coop Sleep Goods had 5,400. Tempur-Pedic made up 44.6% of all pillow brand searches we track, and Coop Sleep Goods accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about pillow brands, Coop Sleep Goods appeared in all five answers and Tempur-Pedic in two. Coop Sleep Goods was mentioned before Tempur-Pedic in every answer.

Among pillow brands worldwide in September 2026

Who do people search for more?

Tempur-Pedic, about 38 searches for every 1 for Coop Sleep Goods

Tempur-Pedic 206K searchesCoop Sleep Goods 5.4K searches

Who does AI mention more?

Coop Sleep Goods, mentioned in every answer we collected

Coop Sleep Goods in 5 of 5Tempur-Pedic in 2 of 5

Who does AI recommend more?

Coop Sleep Goods, named ahead of Tempur-Pedic in every answer

Coop Sleep Goods first in 4Tempur-Pedic never first

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Top pillow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coop Sleep Goods appeared in all five answers. Tempur-Pedic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coop Sleep Goods was listed before Tempur-Pedic in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coop Sleep Goods1st
  2. Saatva2nd
  3. Eli & Elm3rd
  4. Tempur-Pedic4th
  5. Silentnight–
  6. Simba–
  7. Emma Sleep–
  8. Sealy–
  9. Slumberdown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coop Sleep Goods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saatva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tempur-Pedic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eli & Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silentnight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sealy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slumberdown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pillow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Coop Sleep Goods or Tempur-Pedic more popular in search?

This chart shows how often people search Google for Coop Sleep Goods and Tempur-Pedic by name. Each line represents a brand's share of searches for all nine pillow brands we track, month by month, from English-language searches worldwide.

Coop Sleep Goods and Tempur-Pedic among pillow brands worldwide, by month

Share of searches by month for Tempur-Pedic, Coop Sleep Goods. The figures are in the table below the chart.

View monthly share of searches table
MonthTempur-PedicSilentnightSimbaEmma SleepSealySlumberdownCoop Sleep GoodsSaatvaEli & Elm
Oct 202536.4%24.8%15.1%11.8%9.1%1.5%0.81%0.44%0.04%
Nov 202526.8%40.9%13.3%10.5%6.7%0.9%0.6%0.14%0.04%
Dec 202515.3%71.2%4.8%3.8%3.5%0.49%0.7%0.21%0.09%
Jan 202632.7%26.2%16%12.3%9.6%1.4%1%0.57%0.21%
Feb 202642.1%19.2%14.3%11.1%10.5%1.2%1.1%0.34%0.1%
Mar 202636.9%19.9%17.7%11.7%10.9%1.2%1.2%0.53%0.09%
Apr 202639.7%17.5%15.9%12.5%11.7%1.1%1.3%0.31%0.06%
May 202642.3%19.3%14.1%11.3%10.6%1%0.94%0.28%0.06%
Jun 202642.3%15.2%13.8%13.6%12.5%0.91%1.1%0.48%0.04%
Jul 202643.9%16.4%14.4%11.9%11%0.93%1.2%0.29%0.05%
Aug 202642%15.1%16.2%14%10.1%1.2%1.1%0.27%0.05%
Sep 202644.6%16%14.3%11.4%10.7%1.6%1.2%0.22%0.05%

How has the Coop Sleep Goods and Tempur-Pedic comparison changed over the last 12 months?

3 findings
  • Tempur-Pedic was ahead of Coop Sleep Goods in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coop Sleep Goods’ share of searches among pillow brands worldwide moved from 0.81% to 1.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
  • Across the 12 months ending September 2026, Tempur-Pedic’s share of searches among pillow brands worldwide moved from 36.4% to 44.6%, and its estimated monthly branded searches moved from 198K to 206K.

How did search popularity change for pillow brands worldwide in September 2026?

2 changes

  1. In September 2026, Tempur-Pedic gained share of searches among pillow brands worldwide, from 42% to 44.6%.

  2. Estimated monthly branded searches for Coop Sleep Goods worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Coop Sleep Goods’ and Tempur-Pedic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coop Sleep Goods

1 branded search term

  • coop sleep goods

Tempur-Pedic

3 branded search terms

  • tempur pedic
  • tempur pedic pillow
  • tempur-pedic

How the Brand Demand Index is measured

Other head-to-heads among pillow brands

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