Brandwave

How popular isSilentnight in search?

In August 2026, there were an estimated 74K branded searches for Silentnight worldwide which is down 45.2% over the last 11 months. Silentnight holds 17.2% estimated Share of Search among pillow brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tempur-Pedic38.3%
  2. Simba18.5%
  3. Silentnight17.2%
  4. Emma Sleep14.1%
  5. Sealy11.5%
  6. Slumberdown0.44%
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Which pillow brands compete with Silentnight?

Silentnight against pillow brands worldwide, by month

Share of Search by month for Tempur-Pedic, Simba, Silentnight, Emma Sleep, Sealy. The figures are in the table below the chart.

View monthly share of search table
MonthTempur-PedicSimbaSilentnightEmma SleepSealySlumberdown
Oct 202533.4%16.6%27.3%12.2%10%0.49%
Nov 202523.8%14.2%43.7%10.7%7.2%0.34%
Dec 202512.4%5%75%3.7%3.7%0.18%
Jan 202629.1%17.7%29.1%13%10.7%0.51%
Feb 202639%15.9%21.4%11.7%11.7%0.38%
Mar 202633.2%19.8%22.2%12.2%12.2%0.47%
Apr 202635.8%17.8%19.6%13.1%13.1%0.42%
May 202639.1%15.6%21.4%11.7%11.7%0.38%
Jun 202638.5%15.7%17.3%14.1%14.1%0.37%
Jul 202640.8%16.1%18.3%12.2%12.2%0.32%
Aug 202638.3%18.5%17.2%14.1%11.5%0.44%
Sep 2026——————

  1. 1.Tempur-Pedic

    38.3%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Simba

    18.5%

    Moved from 3rd to 2nd. 79.4K estimated branded searches, +22.3% vs prior month. Share +2.4 points.

  3. 3.Silentnight

    17.2%

    Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Emma Sleep

    14.1%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  5. 5.Sealy

    11.5%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Slumberdown

    0.44%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.1 points.

Compare search popularity between Silentnight and its closest rivals

How has branded search demand for Silentnight changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Silentnight worldwide fell from 135K to 74K.
  • Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among pillow brands worldwide decreased from 27.3% to 17.2%.
  • Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among pillow brands worldwide peaked at 75% in December 2025 and was lowest at 17.2% in August 2026.
  • Across the 11 months ending August 2026, Silentnight fell from 2nd to 3rd among pillow brands worldwide.

How did search popularity change for pillow brands worldwide in August 2026?

  1. In August 2026, Simba overtook Silentnight to rank 2nd among pillow brands worldwide, at 18.5%.

  2. In August 2026, Emma Sleep gained estimated Share of Search among pillow brands worldwide, from 12.2% to 14.1%.

  3. In August 2026, Tempur-Pedic lost estimated Share of Search among pillow brands worldwide, from 40.8% to 38.3%.

  4. In August 2026, Silentnight lost estimated Share of Search among pillow brands worldwide, from 18.3% to 17.2%.

  5. In August 2026, Sealy lost estimated Share of Search among pillow brands worldwide, from 12.2% to 11.5%.

  6. Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

Where does Silentnight compete?

Silentnight is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heated blanket brands4th of 69.1%Show ranking
Mattress topper brands4th of 69.7%Show ranking
Duvet brands3rd of 616.6%Show ranking
Pillow brands3rd of 617.2%Shown above

How is Silentnight measured?

Brandwave collects information about searches that people make online using Silentnight’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • silentnight

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How the Brand Demand Index is measured

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