Brandwave

Eli & Elm vs Silentnight:Which is more popular?

In September 2026, Silentnight had more branded searches than Eli & Elm among pillow brands worldwide. Silentnight had about 74,000 branded searches, while Eli & Elm had 210. Silentnight made up 16% of all pillow brand searches we track, and Eli & Elm accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about pillow brands, Eli & Elm appeared in two of the five answers and Silentnight in none.

Among pillow brands worldwide in September 2026

Who do people search for more?

Silentnight, about 352 searches for every 1 for Eli & Elm

Silentnight 74K searchesEli & Elm 210 searches

Who does AI mention more?

Eli & Elm, mentioned in 2 of 5 answers, Silentnight in 0

Eli & Elm in 2 of 5Silentnight in 0 of 5

Who does AI recommend more?

Eli & Elm, the only one of the two named

Eli & Elm first in 2Silentnight never named

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Top pillow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eli & Elm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Silentnight did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coop Sleep Goods1st
  2. Saatva2nd
  3. Eli & Elm3rd
  4. Tempur-Pedic4th
  5. Silentnight–
  6. Simba–
  7. Emma Sleep–
  8. Sealy–
  9. Slumberdown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coop Sleep Goods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saatva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tempur-Pedic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eli & Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silentnight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sealy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slumberdown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pillow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Eli & Elm or Silentnight more popular in search?

This chart shows how often people search Google for Eli & Elm and Silentnight by name. Each line represents a brand's share of searches for all nine pillow brands we track, month by month, from English-language searches worldwide.

Eli & Elm and Silentnight among pillow brands worldwide, by month

Share of searches by month for Silentnight, Eli & Elm. The figures are in the table below the chart.

View monthly share of searches table
MonthTempur-PedicSilentnightSimbaEmma SleepSealySlumberdownCoop Sleep GoodsSaatvaEli & Elm
Oct 202536.4%24.8%15.1%11.8%9.1%1.5%0.81%0.44%0.04%
Nov 202526.8%40.9%13.3%10.5%6.7%0.9%0.6%0.14%0.04%
Dec 202515.3%71.2%4.8%3.8%3.5%0.49%0.7%0.21%0.09%
Jan 202632.7%26.2%16%12.3%9.6%1.4%1%0.57%0.21%
Feb 202642.1%19.2%14.3%11.1%10.5%1.2%1.1%0.34%0.1%
Mar 202636.9%19.9%17.7%11.7%10.9%1.2%1.2%0.53%0.09%
Apr 202639.7%17.5%15.9%12.5%11.7%1.1%1.3%0.31%0.06%
May 202642.3%19.3%14.1%11.3%10.6%1%0.94%0.28%0.06%
Jun 202642.3%15.2%13.8%13.6%12.5%0.91%1.1%0.48%0.04%
Jul 202643.9%16.4%14.4%11.9%11%0.93%1.2%0.29%0.05%
Aug 202642%15.1%16.2%14%10.1%1.2%1.1%0.27%0.05%
Sep 202644.6%16%14.3%11.4%10.7%1.6%1.2%0.22%0.05%

How has the Eli & Elm and Silentnight comparison changed over the last 12 months?

3 findings
  • Silentnight was ahead of Eli & Elm in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eli & Elm’s share of searches among pillow brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 210.
  • Across the 12 months ending September 2026, Silentnight’s share of searches among pillow brands worldwide moved from 24.8% to 16%, and its estimated monthly branded searches moved from 135K to 74K.

How did search popularity change for pillow brands worldwide in September 2026?

1 change

  1. In September 2026, Silentnight overtook Simba to rank 2nd among pillow brands worldwide, with 16% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eli & Elm’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eli & Elm

1 branded search term

  • eli & elm

Silentnight

1 branded search term

  • silentnight

How the Brand Demand Index is measured

Other head-to-heads among pillow brands

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