Brandwave

How popular isEli & Elm?

In September 2026, people searched for Eli & Elm by name about 210 times worldwide, about the same as the previous year. These searches made up 0.05% of all global pillow brand searches, placing Eli & Elm ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about pillow brands, Eli & Elm appeared in two of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Eli & Elm is the ninth most searched of 9 competitors and the third most recommended in AI answers.

  1. Tempur-PedicShare of searches 44.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. SilentnightShare of searches 16%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SimbaShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Emma SleepShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Eli & ElmShare of searches 0.05%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top pillow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eli & Elm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Eli & Elm is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coop Sleep Goods1st
  2. Saatva2nd
  3. Eli & Elm3rd
  4. Tempur-Pedic4th
  5. Silentnight–
  6. Simba–
  7. Emma Sleep–
  8. Sealy–
  9. Slumberdown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coop Sleep Goods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saatva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tempur-Pedic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eli & Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silentnight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sealy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slumberdown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pillow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pillow brands compete with Eli & Elm?

Eli & Elm against pillow brands worldwide, by month

Share of searches by month for Tempur-Pedic, Silentnight, Simba, Emma Sleep, Sealy, Eli & Elm. The figures are in the table below the chart.

View monthly share of searches table
MonthTempur-PedicSilentnightSimbaEmma SleepSealySlumberdownCoop Sleep GoodsSaatvaEli & Elm
Oct 202536.4%24.8%15.1%11.8%9.1%1.5%0.81%0.44%0.04%
Nov 202526.8%40.9%13.3%10.5%6.7%0.9%0.6%0.14%0.04%
Dec 202515.3%71.2%4.8%3.8%3.5%0.49%0.7%0.21%0.09%
Jan 202632.7%26.2%16%12.3%9.6%1.4%1%0.57%0.21%
Feb 202642.1%19.2%14.3%11.1%10.5%1.2%1.1%0.34%0.1%
Mar 202636.9%19.9%17.7%11.7%10.9%1.2%1.2%0.53%0.09%
Apr 202639.7%17.5%15.9%12.5%11.7%1.1%1.3%0.31%0.06%
May 202642.3%19.3%14.1%11.3%10.6%1%0.94%0.28%0.06%
Jun 202642.3%15.2%13.8%13.6%12.5%0.91%1.1%0.48%0.04%
Jul 202643.9%16.4%14.4%11.9%11%0.93%1.2%0.29%0.05%
Aug 202642%15.1%16.2%14%10.1%1.2%1.1%0.27%0.05%
Sep 202644.6%16%14.3%11.4%10.7%1.6%1.2%0.22%0.05%

  1. 1.Tempur-Pedic

    44.6%

    Held 1st. 206K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Silentnight

    16%

    Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Simba

    14.3%

    Moved from 2nd to 3rd. 65.9K estimated branded searches, -17% vs prior month. Share -1.9 points.

  4. 4.Emma Sleep

    11.4%

    Held 4th. 52.4K estimated branded searches, -23.6% vs prior month. Share -2.6 points.

  5. 5.Sealy

    10.7%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Slumberdown

    1.6%

    Held 6th. 7.2K estimated branded searches, +26.3% vs prior month. Share +0.4 points.

  7. 7.Coop Sleep Goods

    1.2%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Saatva

    0.22%

    Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

  9. 9.Eli & Elm

    0.05%

    Held 9th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.

Compare popularity between Eli & Elm and its closest rivals

Every comparison with Eli & Elm

8 comparisons

How has branded search demand for Eli & Elm changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Eli & Elm worldwide held steady at 210.
  • Across the 12 months ending September 2026, Eli & Elm’s share of searches among pillow brands worldwide held steady, from 0.04% to 0.05%.

How did search popularity change for pillow brands worldwide in September 2026?

6 changes

  1. In September 2026, Silentnight overtook Simba to rank 2nd among pillow brands worldwide, with 16% of the searches.

  2. In September 2026, Tempur-Pedic gained share of searches among pillow brands worldwide, from 42% to 44.6%.

  3. In September 2026, Sealy gained share of searches among pillow brands worldwide, from 10.1% to 10.7%.

  4. In September 2026, Emma Sleep lost share of searches among pillow brands worldwide, from 14% to 11.4%.

  5. In September 2026, Simba lost share of searches among pillow brands worldwide, from 16.2% to 14.3%.

  6. Slumberdown’s share of searches among pillow brands worldwide has gained ground for 3 months in a row, from 0.91% to 1.6% in September 2026.

How are Eli & Elm’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Eli & Elm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eli & elm

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How the Brand Demand Index is measured

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