How popular isSaatva in search?
In September 2026, people searched for Saatva by name about 319,000 times worldwide, a 39.3% increase from the previous year. These searches made up 0.22% of all global pillow brand searches, placing Saatva eighth out of nine brands. These are worldwide searches for English-language branded terms.
Tempur-Pedic44.6%
Silentnight16%
Simba14.3%
Emma Sleep11.4%
Sealy10.7%
Slumberdown1.6%
Coop Sleep Goods1.2%
Saatva0.22%- Eli & Elm0.05%
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Which pillow brands compete with Saatva?
Share of searches by month for Tempur-Pedic, Silentnight, Simba, Emma Sleep, Sealy, Saatva. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tempur-Pedic | Silentnight | Simba | Emma Sleep | Sealy | Slumberdown | Coop Sleep Goods | Saatva | Eli & Elm |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 24.8% | 15.1% | 11.8% | 9.1% | 1.5% | 0.81% | 0.44% | 0.04% |
| Nov 2025 | 26.8% | 40.9% | 13.3% | 10.5% | 6.7% | 0.9% | 0.6% | 0.14% | 0.04% |
| Dec 2025 | 15.3% | 71.2% | 4.8% | 3.8% | 3.5% | 0.49% | 0.7% | 0.21% | 0.09% |
| Jan 2026 | 32.7% | 26.2% | 16% | 12.3% | 9.6% | 1.4% | 1% | 0.57% | 0.21% |
| Feb 2026 | 42.1% | 19.2% | 14.3% | 11.1% | 10.5% | 1.2% | 1.1% | 0.34% | 0.1% |
| Mar 2026 | 36.9% | 19.9% | 17.7% | 11.7% | 10.9% | 1.2% | 1.2% | 0.53% | 0.09% |
| Apr 2026 | 39.7% | 17.5% | 15.9% | 12.5% | 11.7% | 1.1% | 1.3% | 0.31% | 0.06% |
| May 2026 | 42.3% | 19.3% | 14.1% | 11.3% | 10.6% | 1% | 0.94% | 0.28% | 0.06% |
| Jun 2026 | 42.3% | 15.2% | 13.8% | 13.6% | 12.5% | 0.91% | 1.1% | 0.48% | 0.04% |
| Jul 2026 | 43.9% | 16.4% | 14.4% | 11.9% | 11% | 0.93% | 1.2% | 0.29% | 0.05% |
| Aug 2026 | 42% | 15.1% | 16.2% | 14% | 10.1% | 1.2% | 1.1% | 0.27% | 0.05% |
| Sep 2026 | 44.6% | 16% | 14.3% | 11.4% | 10.7% | 1.6% | 1.2% | 0.22% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.6% | 206K | 0% | +2.6 points | |
| 2, moved from 3rd to 2nd | 16% | 74K | 0% | +0.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 14.3% | 65.9K | -17% | -1.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.4% | 52.4K | -23.6% | -2.6 points | |
| 5, held 5th | 10.7% | 49.5K | 0% | +0.6 points | |
| 6, held 6th | 1.6% | 7.2K | +26.3% | +0.4 points | |
| 7, held 7th | 1.2% | 5.4K | 0% | +0.1 points | |
| 8, held 8th | 0.22% | 1K | -23.1% | 0 points | |
| 9, held 9th | 0.05% | 210 | -19.2% | 0 points |
44.6%
Held 1st. 206K estimated branded searches, 0% vs prior month. Share +2.6 points.
16%
Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.
3.
Simba14.3%
Moved from 2nd to 3rd. 65.9K estimated branded searches, -17% vs prior month. Share -1.9 points.
11.4%
Held 4th. 52.4K estimated branded searches, -23.6% vs prior month. Share -2.6 points.
5.
Sealy10.7%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
1.6%
Held 6th. 7.2K estimated branded searches, +26.3% vs prior month. Share +0.4 points.
1.2%
Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
Saatva0.22%
Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
0.05%
Held 9th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
Compare search popularity between Saatva and its closest rivals
Every comparison with Saatva
20 comparisons
- Article vs Saatva
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- IKEA vs Saatva
- Nectar Sleep vs Saatva
- Saatva vs Sleep Number
- Saatva vs Thuma
- Saatva vs Zinus
- Naturepedic vs Saatva
- Coop Sleep Goods vs Saatva
- Emma Sleep vs Saatva
- Saatva vs Sealy
- Saatva vs Silentnight
- Saatva vs Simba
- Saatva vs Slumberdown
- Saatva vs Tempur-Pedic
- Mellow vs Saatva
- Novilla vs Saatva
- Eli & Elm vs Saatva
How has branded search demand for Saatva changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Saatva worldwide rose from 229K to 319K.
- Across the 12 months ending September 2026, Saatva’s share of searches among pillow brands worldwide held steady, from 0.44% to 0.22%.
How did search popularity change for pillow brands worldwide in September 2026?
6 changes
In September 2026, Silentnight overtook Simba to rank 2nd among pillow brands worldwide, with 16% of the searches.
In September 2026, Tempur-Pedic gained share of searches among pillow brands worldwide, from 42% to 44.6%.
In September 2026, Sealy gained share of searches among pillow brands worldwide, from 10.1% to 10.7%.
In September 2026, Emma Sleep lost share of searches among pillow brands worldwide, from 14% to 11.4%.
In September 2026, Simba lost share of searches among pillow brands worldwide, from 16.2% to 14.3%.
Slumberdown’s share of searches among pillow brands worldwide has gained ground for 3 months in a row, from 0.91% to 1.6% in September 2026.
How are Saatva’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Saatva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- saatva bed frame
- saatva mattress protector
Do you work for Saatva? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Saatva compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pillow brands | 8th of 9 | 0.22% | Shown above |
| Mattress protector brands | 6th of 6 | 0.29% | Show ranking |
| Bed frames | 10th of 13 | 0.56% | Show ranking |
Is Saatva your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.