Saatva vs Slumberdown:Which is searched more?
In September 2026, Slumberdown had more branded searches than Saatva among pillow brands worldwide. Slumberdown had about 7,200 branded searches, while Saatva had 1,000. Slumberdown made up 1.6% of all pillow brand searches we track, and Saatva accounted for 0.22%. These are worldwide searches for English-language branded terms.
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Is Saatva or Slumberdown more popular in search?
Compare the pillow brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Slumberdown, Saatva. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tempur-Pedic | Silentnight | Simba | Emma Sleep | Sealy | Slumberdown | Coop Sleep Goods | Saatva | Eli & Elm |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 24.8% | 15.1% | 11.8% | 9.1% | 1.5% | 0.81% | 0.44% | 0.04% |
| Nov 2025 | 26.8% | 40.9% | 13.3% | 10.5% | 6.7% | 0.9% | 0.6% | 0.14% | 0.04% |
| Dec 2025 | 15.3% | 71.2% | 4.8% | 3.8% | 3.5% | 0.49% | 0.7% | 0.21% | 0.09% |
| Jan 2026 | 32.7% | 26.2% | 16% | 12.3% | 9.6% | 1.4% | 1% | 0.57% | 0.21% |
| Feb 2026 | 42.1% | 19.2% | 14.3% | 11.1% | 10.5% | 1.2% | 1.1% | 0.34% | 0.1% |
| Mar 2026 | 36.9% | 19.9% | 17.7% | 11.7% | 10.9% | 1.2% | 1.2% | 0.53% | 0.09% |
| Apr 2026 | 39.7% | 17.5% | 15.9% | 12.5% | 11.7% | 1.1% | 1.3% | 0.31% | 0.06% |
| May 2026 | 42.3% | 19.3% | 14.1% | 11.3% | 10.6% | 1% | 0.94% | 0.28% | 0.06% |
| Jun 2026 | 42.3% | 15.2% | 13.8% | 13.6% | 12.5% | 0.91% | 1.1% | 0.48% | 0.04% |
| Jul 2026 | 43.9% | 16.4% | 14.4% | 11.9% | 11% | 0.93% | 1.2% | 0.29% | 0.05% |
| Aug 2026 | 42% | 15.1% | 16.2% | 14% | 10.1% | 1.2% | 1.1% | 0.27% | 0.05% |
| Sep 2026 | 44.6% | 16% | 14.3% | 11.4% | 10.7% | 1.6% | 1.2% | 0.22% | 0.05% |
How has the Saatva and Slumberdown comparison changed over the last 12 months?
3 findings
- Slumberdown was ahead of Saatva in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Saatva’s share of searches among pillow brands worldwide moved from 0.44% to 0.22%, and its estimated monthly branded searches moved from 2.4K to 1K.
- Across the 12 months ending September 2026, Slumberdown’s share of searches among pillow brands worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 7.9K to 7.2K.
How did search popularity change for pillow brands worldwide in September 2026?
2 changes
Slumberdown’s share of searches among pillow brands worldwide has gained ground for 3 months in a row, from 0.91% to 1.6% in September 2026.
Estimated monthly branded searches for Saatva worldwide fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Saatva’s and Slumberdown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Saatva
1 branded search term
- saatva mattress protector
Slumberdown
3 branded search terms
- slumberdown
- slumberdown duvet
- slumberdown pillow
Other head-to-heads among pillow brands
Tempur-Pedic vs Silentnight: compare search popularity
Tempur-Pedic vs Simba: compare search popularity
Tempur-Pedic vs Emma Sleep: compare search popularity
Tempur-Pedic vs Sealy: compare search popularity- Silentnight vs Simba: compare search popularity
- Silentnight vs Emma Sleep: compare search popularity
Put your own brand in this comparison
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