Saatva vs Thuma:Which is searched more?
In September 2026, Thuma had more branded searches than Saatva among bed frames worldwide. Thuma had about 124,000 branded searches, while Saatva had 1,900. Thuma made up 36.5% of all bed frame searches we track, and Saatva accounted for 0.56%. These are worldwide searches for English-language branded terms.
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Is Saatva or Thuma more popular in search?
Compare the brands people buy bed frames from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Thuma, Saatva. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Thuma | Floyd | Zinus | Nectar Sleep | Article | Castlery | Sleep Number | Avocado | Saatva | Emma Sleep | Mellow | Novilla |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 35.4% | 6.1% | 3.5% | 2.8% | 0.83% | 0.83% | 0.83% | 0.37% | 0.54% | 0.46% | 0.21% | 0.06% |
| Nov 2025 | 43.8% | 39.2% | 5.6% | 3.9% | 3.1% | 0.94% | 0.94% | 0.94% | 0.49% | 0.49% | 0.42% | 0.23% | 0.05% |
| Dec 2025 | 44.2% | 37.9% | 6.5% | 3.9% | 3.2% | 0.77% | 0.77% | 0.93% | 0.42% | 0.77% | 0.32% | 0.23% | 0.08% |
| Jan 2026 | 51.3% | 32% | 5.5% | 3.8% | 3.1% | 0.75% | 0.75% | 0.93% | 0.41% | 0.62% | 0.41% | 0.19% | 0.04% |
| Feb 2026 | 43.3% | 39% | 4.8% | 4.7% | 3.8% | 0.76% | 0.92% | 0.92% | 0.51% | 0.6% | 0.41% | 0.19% | 0.03% |
| Mar 2026 | 41.4% | 37.3% | 5.3% | 8.2% | 3.7% | 0.73% | 0.88% | 1.1% | 0.39% | 0.48% | 0.3% | 0.18% | 0.05% |
| Apr 2026 | 44.3% | 38% | 5.7% | 3.9% | 3.9% | 0.78% | 0.94% | 0.94% | 0.42% | 0.52% | 0.32% | 0.19% | 0.07% |
| May 2026 | 50.9% | 32.8% | 4.6% | 3.9% | 3.9% | 0.77% | 0.77% | 0.77% | 0.5% | 0.5% | 0.27% | 0.19% | 0.07% |
| Jun 2026 | 52.5% | 32.8% | 4.6% | 3.2% | 3.2% | 0.64% | 0.77% | 0.77% | 0.42% | 0.5% | 0.27% | 0.19% | 0.08% |
| Jul 2026 | 51.1% | 33.8% | 4.5% | 3.8% | 3.1% | 0.75% | 0.75% | 0.62% | 0.49% | 0.41% | 0.26% | 0.23% | 0.08% |
| Aug 2026 | 50.1% | 33.1% | 5.4% | 3.7% | 3.7% | 0.73% | 0.73% | 0.73% | 0.48% | 0.48% | 0.33% | 0.22% | 0.12% |
| Sep 2026 | 47.8% | 36.5% | 5.2% | 3.6% | 2.9% | 0.86% | 0.71% | 0.71% | 0.56% | 0.56% | 0.38% | 0.21% | 0.09% |
How has the Saatva and Thuma comparison changed over the last 12 months?
3 findings
- Thuma was ahead of Saatva in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Saatva’s share of searches among bed frames worldwide moved from 0.54% to 0.56%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Thuma’s share of searches among bed frames worldwide moved from 35.4% to 36.5%, and its estimated monthly branded searches held steady at 124K.
How did search popularity change for bed frames worldwide in September 2026?
1 change
In September 2026, Thuma gained share of searches among bed frames worldwide, from 33.1% to 36.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Saatva’s and Thuma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bed frames
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