Brandwave

How popular isSaatva?

In September 2026, people searched for Saatva by name about 319,000 times worldwide, a 39.3% increase from the previous year. These searches made up 0.56% of all global bed frame searches, placing Saatva tenth out of 13 frames. When we asked both ChatGPT and Google AI Overviews about bed frames, Saatva appeared in two of the five answers and was the second most recommended of the 13.

Search and AI answers in September 2026

Saatva is the tenth most searched of 13 competitors and the second most recommended in AI answers.

  1. IKEAShare of searches 47.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. ThumaShare of searches 36.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. FloydShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ZinusShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. SaatvaShare of searches 0.56%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

+8 more

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Top bed frames in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Saatva was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Saatva is the second most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thuma1st
  2. Saatva2nd
  3. IKEA3rd
  4. Zinus4th
  5. Article5th
  6. Floyd–
  7. Nectar Sleep–
  8. Castlery–
  9. Sleep Number–
  10. Avocado–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thuma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zinus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Article2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saatva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Floyd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nectar Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Castlery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sleep Number0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avocado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about bed frames

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which bed frames compete with Saatva?

Saatva against bed frames worldwide, by month

Share of searches by month for IKEA, Thuma, Floyd, Zinus, Nectar Sleep, Saatva. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAThumaFloydZinusNectar SleepArticleCastlerySleep NumberAvocadoSaatvaEmma SleepMellowNovilla
Oct 202548.1%35.4%6.1%3.5%2.8%0.83%0.83%0.83%0.37%0.54%0.46%0.21%0.06%
Nov 202543.8%39.2%5.6%3.9%3.1%0.94%0.94%0.94%0.49%0.49%0.42%0.23%0.05%
Dec 202544.2%37.9%6.5%3.9%3.2%0.77%0.77%0.93%0.42%0.77%0.32%0.23%0.08%
Jan 202651.3%32%5.5%3.8%3.1%0.75%0.75%0.93%0.41%0.62%0.41%0.19%0.04%
Feb 202643.3%39%4.8%4.7%3.8%0.76%0.92%0.92%0.51%0.6%0.41%0.19%0.03%
Mar 202641.4%37.3%5.3%8.2%3.7%0.73%0.88%1.1%0.39%0.48%0.3%0.18%0.05%
Apr 202644.3%38%5.7%3.9%3.9%0.78%0.94%0.94%0.42%0.52%0.32%0.19%0.07%
May 202650.9%32.8%4.6%3.9%3.9%0.77%0.77%0.77%0.5%0.5%0.27%0.19%0.07%
Jun 202652.5%32.8%4.6%3.2%3.2%0.64%0.77%0.77%0.42%0.5%0.27%0.19%0.08%
Jul 202651.1%33.8%4.5%3.8%3.1%0.75%0.75%0.62%0.49%0.41%0.26%0.23%0.08%
Aug 202650.1%33.1%5.4%3.7%3.7%0.73%0.73%0.73%0.48%0.48%0.33%0.22%0.12%
Sep 202647.8%36.5%5.2%3.6%2.9%0.86%0.71%0.71%0.56%0.56%0.38%0.21%0.09%

  1. 1.IKEA

    47.8%

    Held 1st. 162K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  2. 2.Thuma

    36.5%

    Held 2nd. 124K estimated branded searches, -5.6% vs prior month. Share +3.3 points.

  3. 3.Floyd

    5.2%

    Held 3rd. 17.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.Zinus

    3.6%

    Moved from 5th to 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Nectar Sleep

    2.9%

    Moved from 4th to 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.8 points.

  6. 6.Article

    0.86%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Castlery

    0.71%

    Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  8. 8.Sleep Number

    0.71%

    Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  9. 9.Avocado

    0.56%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Saatva

    0.56%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Emma Sleep

    0.38%

    Held 11th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Mellow

    0.21%

    Held 12th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

  13. 13.Novilla

    0.09%

    Held 13th. 320 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Saatva and its closest rivals

Every comparison with Saatva

20 comparisons

How has branded search demand for Saatva changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Saatva worldwide rose from 229K to 319K.
  • Across the 12 months ending September 2026, Saatva fell from 9th to 10th among bed frames worldwide.

How did search popularity change for bed frames worldwide in September 2026?

6 changes

  1. In September 2026, Thuma gained share of searches among bed frames worldwide, from 33.1% to 36.5%.

  2. In September 2026, IKEA lost share of searches among bed frames worldwide, from 50.1% to 47.8%.

  3. In September 2026, Nectar Sleep lost share of searches among bed frames worldwide, from 3.7% to 2.9%.

  4. In September 2026, Zinus rose from 5th to 4th among bed frames worldwide.

  5. Estimated monthly branded searches for Novilla worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026.

  6. Estimated monthly branded searches for Avocado worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

How are Saatva’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Saatva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • saatva bed frame
  • saatva mattress protector

Do you work for Saatva? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Saatva compete?

Saatva is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pillow brands8th of 90.22%Show ranking
Mattress protector brands6th of 60.29%Show ranking
Bed frames10th of 130.56%Shown above
Creator with pink hair and a pink jacket

Is Saatva your brand?

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