Brandwave

Floyd vs Saatva:Which is more popular?

In September 2026, Floyd had more branded searches than Saatva among bed frames worldwide. Floyd had about 17,500 branded searches, while Saatva had 1,900. Floyd made up 5.2% of all bed frame searches we track, and Saatva accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about bed frames, Saatva appeared in two of the five answers and Floyd in none.

Among bed frames worldwide in September 2026

Who do people search for more?

Floyd, about 9 searches for every 1 for Saatva

Floyd 17.5K searchesSaatva 1.9K searches

Who does AI mention more?

Saatva, mentioned in 2 of 5 answers, Floyd in 0

Saatva in 2 of 5Floyd in 0 of 5

Who does AI recommend more?

Saatva, the only one of the two named

Saatva first in 2Floyd never named

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Top bed frames in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Saatva was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Floyd did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thuma1st
  2. Saatva2nd
  3. IKEA3rd
  4. Zinus4th
  5. Article5th
  6. Floyd–
  7. Nectar Sleep–
  8. Castlery–
  9. Sleep Number–
  10. Avocado–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thuma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zinus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Article2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saatva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Floyd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nectar Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Castlery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sleep Number0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avocado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about bed frames

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Floyd or Saatva more popular in search?

This chart shows how often people search Google for Floyd and Saatva by name. Each line represents a brand's share of searches for all 13 bed frames we track, month by month, from English-language searches worldwide.

Floyd and Saatva among bed frames worldwide, by month

Share of searches by month for Floyd, Saatva. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAThumaFloydZinusNectar SleepArticleCastlerySleep NumberAvocadoSaatvaEmma SleepMellowNovilla
Oct 202548.1%35.4%6.1%3.5%2.8%0.83%0.83%0.83%0.37%0.54%0.46%0.21%0.06%
Nov 202543.8%39.2%5.6%3.9%3.1%0.94%0.94%0.94%0.49%0.49%0.42%0.23%0.05%
Dec 202544.2%37.9%6.5%3.9%3.2%0.77%0.77%0.93%0.42%0.77%0.32%0.23%0.08%
Jan 202651.3%32%5.5%3.8%3.1%0.75%0.75%0.93%0.41%0.62%0.41%0.19%0.04%
Feb 202643.3%39%4.8%4.7%3.8%0.76%0.92%0.92%0.51%0.6%0.41%0.19%0.03%
Mar 202641.4%37.3%5.3%8.2%3.7%0.73%0.88%1.1%0.39%0.48%0.3%0.18%0.05%
Apr 202644.3%38%5.7%3.9%3.9%0.78%0.94%0.94%0.42%0.52%0.32%0.19%0.07%
May 202650.9%32.8%4.6%3.9%3.9%0.77%0.77%0.77%0.5%0.5%0.27%0.19%0.07%
Jun 202652.5%32.8%4.6%3.2%3.2%0.64%0.77%0.77%0.42%0.5%0.27%0.19%0.08%
Jul 202651.1%33.8%4.5%3.8%3.1%0.75%0.75%0.62%0.49%0.41%0.26%0.23%0.08%
Aug 202650.1%33.1%5.4%3.7%3.7%0.73%0.73%0.73%0.48%0.48%0.33%0.22%0.12%
Sep 202647.8%36.5%5.2%3.6%2.9%0.86%0.71%0.71%0.56%0.56%0.38%0.21%0.09%

How has the Floyd and Saatva comparison changed over the last 12 months?

3 findings
  • Floyd was ahead of Saatva in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Floyd’s share of searches among bed frames worldwide moved from 6.1% to 5.2%, and its estimated monthly branded searches moved from 21.4K to 17.5K.
  • Across the 12 months ending September 2026, Saatva’s share of searches among bed frames worldwide moved from 0.54% to 0.56%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for bed frames worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Floyd worldwide fell 18.2% over 12 measured months, from 21.4K to 17.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Floyd’s and Saatva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Floyd

2 branded search terms

  • floyd bed
  • floyd bed frame

Saatva

1 branded search term

  • saatva bed frame

How the Brand Demand Index is measured

Other head-to-heads among bed frames

Creator with pink hair and a pink jacket

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