Emma Sleep vs Saatva:Which is searched more?
In August 2026, Saatva had more branded searches than Emma Sleep among mattress topper brands worldwide. Saatva was estimated to have 320K branded searches compared to Emma Sleep’s 60.5K, and held a 42.1% Share of Search versus Emma Sleep’s 8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Emma Sleep or Saatva?
Compare the mattress topper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saatva, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Saatva | Emma Sleep |
|---|---|---|
| Oct 2025 | 31.8% | 8.5% |
| Nov 2025 | 30.3% | 7.6% |
| Dec 2025 | 13.7% | 3.2% |
| Jan 2026 | 33.2% | 8.9% |
| Feb 2026 | 48.3% | 6.1% |
| Mar 2026 | 39.9% | 7.4% |
| Apr 2026 | 44% | 7.4% |
| May 2026 | 47.5% | 6% |
| Jun 2026 | 42.5% | 7.9% |
| Jul 2026 | 41.1% | 7% |
| Aug 2026 | 42.1% | 8% |
| Sep 2026 | — | — |
How has the Emma Sleep and Saatva comparison changed over the last 12 months?
3 findings
- Saatva was ahead of Emma Sleep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among mattress topper brands worldwide moved from 8.5% to 8%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Saatva’s estimated Share of Search among mattress topper brands worldwide moved from 31.8% to 42.1%, and its estimated monthly branded searches moved from 225K to 320K.
How did search popularity change for mattress topper brands worldwide in August 2026?
2 changes
In August 2026, Saatva gained estimated Share of Search among mattress topper brands worldwide, from 41.1% to 42.1%.
In August 2026, Emma Sleep gained estimated Share of Search among mattress topper brands worldwide, from 7% to 8%.
How each brand is measured
Brandwave collects information about searches that people make online using Emma Sleep’s and Saatva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emma Sleep
1 branded search term
- emma sleep
Saatva
10 branded search terms
- bed saatva
- mattress saatva
- saatva
- saatva classic
- saatva com
- saatva contour5
- saatva latex hybrid
- saatva rx
- saatva solaire
- saatva zenhaven
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.