Eli & Elm vs Slumberdown:Which is more popular?

Name: Eli & Elm vs Slumberdown: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Slumberdown had more branded searches than Eli & Elm among pillow brands worldwide. Slumberdown had about 7,200 branded searches, while Eli & Elm had 210. Slumberdown made up 1.6% of all pillow brand searches we track, and Eli & Elm accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about pillow brands, Eli & Elm appeared in two of the five answers and Slumberdown in none.

Among pillow brands worldwide in September 2026

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Top pillow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eli & Elm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Slumberdown did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Coop Sleep Goods	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Saatva	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Tempur-Pedic	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Eli & Elm	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Silentnight	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Simba	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Emma Sleep	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sealy	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Slumberdown	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Coop Sleep Goods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saatva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tempur-Pedic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eli & Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Silentnight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sealy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Slumberdown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pillow brands

5 answers

Asked ChatGPT
“Which pillow brand should I buy?”
1. 1Coop Sleep Goods
2. 2Saatva
Asked ChatGPT
“What are the best pillow brands?”
Asked ChatGPT
“What's the best pillow brand for side sleepers?”
Searched Google, AI Overview
“best pillow”
1. 1Coop Sleep Goods
2. 2Saatva
Searched Google, AI Overview
“pillow for side sleepers”
1. 1Coop Sleep Goods

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Eli & Elm or Slumberdown more popular in search?

This chart shows how often people search Google for Eli & Elm and Slumberdown by name. Each line represents a brand's share of searches for all nine pillow brands we track, month by month, from English-language searches worldwide.

Eli & Elm and Slumberdown among pillow brands worldwide, by month

Month	Tempur-Pedic	Silentnight	Simba	Emma Sleep	Sealy	Slumberdown	Coop Sleep Goods	Saatva	Eli & Elm
Oct 2025	36.4%	24.8%	15.1%	11.8%	9.1%	1.5%	0.81%	0.44%	0.04%
Nov 2025	26.8%	40.9%	13.3%	10.5%	6.7%	0.9%	0.6%	0.14%	0.04%
Dec 2025	15.3%	71.2%	4.8%	3.8%	3.5%	0.49%	0.7%	0.21%	0.09%
Jan 2026	32.7%	26.2%	16%	12.3%	9.6%	1.4%	1%	0.57%	0.21%
Feb 2026	42.1%	19.2%	14.3%	11.1%	10.5%	1.2%	1.1%	0.34%	0.1%
Mar 2026	36.9%	19.9%	17.7%	11.7%	10.9%	1.2%	1.2%	0.53%	0.09%
Apr 2026	39.7%	17.5%	15.9%	12.5%	11.7%	1.1%	1.3%	0.31%	0.06%
May 2026	42.3%	19.3%	14.1%	11.3%	10.6%	1%	0.94%	0.28%	0.06%
Jun 2026	42.3%	15.2%	13.8%	13.6%	12.5%	0.91%	1.1%	0.48%	0.04%
Jul 2026	43.9%	16.4%	14.4%	11.9%	11%	0.93%	1.2%	0.29%	0.05%
Aug 2026	42%	15.1%	16.2%	14%	10.1%	1.2%	1.1%	0.27%	0.05%
Sep 2026	44.6%	16%	14.3%	11.4%	10.7%	1.6%	1.2%	0.22%	0.05%

How has the Eli & Elm and Slumberdown comparison changed over the last 12 months?

3 findings

Slumberdown was ahead of Eli & Elm in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Eli & Elm’s share of searches among pillow brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 210.
Across the 12 months ending September 2026, Slumberdown’s share of searches among pillow brands worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 7.9K to 7.2K.

How did search popularity change for pillow brands worldwide in September 2026?

1 change

Slumberdown’s share of searches among pillow brands worldwide has gained ground for 3 months in a row, from 0.91% to 1.6% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Eli & Elm’s and Slumberdown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.