Emma Sleep vs Silentnight:Which is more popular by branded search?

Name: Emma Sleep vs Silentnight: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Silentnight had more branded searches than Emma Sleep among pillow brands worldwide. Silentnight was estimated to have 74K branded searches compared to Emma Sleep’s 60.5K, and held a 17.2% Share of Search versus Emma Sleep’s 14.1%. These are worldwide searches for English-language branded terms.

Share of Search among pillow brands worldwide in August 2026Which is more popular in search, Emma Sleep or Silentnight?

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Which is more popular in search, Emma Sleep or Silentnight?

Compare the pillow brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Emma Sleep and Silentnight among pillow brands worldwide, by month

Month	Tempur-Pedic	Simba	Silentnight	Emma Sleep	Sealy	Slumberdown
Oct 2025	33.4%	16.6%	27.3%	12.2%	10%	0.49%
Nov 2025	23.8%	14.2%	43.7%	10.7%	7.2%	0.34%
Dec 2025	12.4%	5%	75%	3.7%	3.7%	0.18%
Jan 2026	29.1%	17.7%	29.1%	13%	10.7%	0.51%
Feb 2026	39%	15.9%	21.4%	11.7%	11.7%	0.38%
Mar 2026	33.2%	19.8%	22.2%	12.2%	12.2%	0.47%
Apr 2026	35.8%	17.8%	19.6%	13.1%	13.1%	0.42%
May 2026	39.1%	15.6%	21.4%	11.7%	11.7%	0.38%
Jun 2026	38.5%	15.7%	17.3%	14.1%	14.1%	0.37%
Jul 2026	40.8%	16.1%	18.3%	12.2%	12.2%	0.32%
Aug 2026	38.3%	18.5%	17.2%	14.1%	11.5%	0.44%
Sep 2026	—	—	—	—	—	—

How has the Emma Sleep and Silentnight comparison changed over the last 12 months?

3 findings

Silentnight was ahead of Emma Sleep in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among pillow brands worldwide moved from 12.2% to 14.1%, and its estimated monthly branded searches held steady at 60.5K.
Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among pillow brands worldwide moved from 27.3% to 17.2%, and its estimated monthly branded searches moved from 135K to 74K.

How did search popularity change for pillow brands worldwide in August 2026?

3 changes

In August 2026, Simba overtook Silentnight to rank 2nd among pillow brands worldwide, at 18.5%.
In August 2026, Emma Sleep gained estimated Share of Search among pillow brands worldwide, from 12.2% to 14.1%.
In August 2026, Silentnight lost estimated Share of Search among pillow brands worldwide, from 18.3% to 17.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Emma Sleep’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.