Silentnight vs Tempur-Pedic:Which is more popular by branded search?

Name: Silentnight vs Tempur-Pedic: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Tempur-Pedic had more branded searches than Silentnight among pillow brands worldwide. Tempur-Pedic was estimated to have 165K branded searches compared to Silentnight’s 74K, and held a 38.3% Share of Search versus Silentnight’s 17.2%. These are worldwide searches for English-language branded terms.

Share of Search among pillow brands worldwide in August 2026Which is more popular in search, Silentnight or Tempur-Pedic?

Silentnight17.2%74K searches

vs

Tempur-Pedic38.3%165K searches

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Which is more popular in search, Silentnight or Tempur-Pedic?

Compare the pillow brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Silentnight and Tempur-Pedic among pillow brands worldwide, by month

Month	Tempur-Pedic	Simba	Silentnight	Emma Sleep	Sealy	Slumberdown
Oct 2025	33.4%	16.6%	27.3%	12.2%	10%	0.49%
Nov 2025	23.8%	14.2%	43.7%	10.7%	7.2%	0.34%
Dec 2025	12.4%	5%	75%	3.7%	3.7%	0.18%
Jan 2026	29.1%	17.7%	29.1%	13%	10.7%	0.51%
Feb 2026	39%	15.9%	21.4%	11.7%	11.7%	0.38%
Mar 2026	33.2%	19.8%	22.2%	12.2%	12.2%	0.47%
Apr 2026	35.8%	17.8%	19.6%	13.1%	13.1%	0.42%
May 2026	39.1%	15.6%	21.4%	11.7%	11.7%	0.38%
Jun 2026	38.5%	15.7%	17.3%	14.1%	14.1%	0.37%
Jul 2026	40.8%	16.1%	18.3%	12.2%	12.2%	0.32%
Aug 2026	38.3%	18.5%	17.2%	14.1%	11.5%	0.44%
Sep 2026	—	—	—	—	—	—

How has the Silentnight and Tempur-Pedic comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Silentnight took it in November 2025, Tempur-Pedic took it in February 2026.
Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among pillow brands worldwide moved from 27.3% to 17.2%, and its estimated monthly branded searches moved from 135K to 74K.
Across the 11 months ending August 2026, Tempur-Pedic’s estimated Share of Search among pillow brands worldwide moved from 33.4% to 38.3%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for pillow brands worldwide in August 2026?

3 changes

In August 2026, Simba overtook Silentnight to rank 2nd among pillow brands worldwide, at 18.5%.
In August 2026, Tempur-Pedic lost estimated Share of Search among pillow brands worldwide, from 40.8% to 38.3%.
In August 2026, Silentnight lost estimated Share of Search among pillow brands worldwide, from 18.3% to 17.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Silentnight’s and Tempur-Pedic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.