Heated throw brands:Which are searched most?
Beurer and Silentnight share the highest estimated Share of Search among heated throw brands worldwide, at 47.9% in September 2026. These are worldwide searches for English-language branded terms.
Beurer47.9%
Silentnight47.9%
Lakeland4.3%- Dreamland—
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Share of SearchLeaderboard
Compare the heated throw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beurer, Silentnight, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Beurer | Silentnight | Lakeland | Dreamland |
|---|---|---|---|---|
| Oct 2025 | 38.4% | 57.3% | 4.2% | — |
| Nov 2025 | 22.3% | 74.7% | 3% | — |
| Dec 2025 | 9.8% | 89.1% | 1.1% | — |
| Jan 2026 | 38.3% | 57.5% | 4.2% | — |
| Feb 2026 | 47.4% | 47.4% | 5.2% | — |
| Mar 2026 | 43.2% | 52.9% | 3.9% | — |
| Apr 2026 | 47.9% | 47.9% | 4.3% | — |
| May 2026 | 43.6% | 53.3% | 3.2% | — |
| Jun 2026 | 52.9% | 43.2% | 3.9% | — |
| Jul 2026 | 48.2% | 48.2% | 3.5% | — |
| Aug 2026 | 47.9% | 47.9% | 4.3% | — |
| Sep 2026 | 47.9% | 47.9% | 4.3% | — |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.9% | 74K | 0% | 0 points | |
| 2, held 2nd | 47.9% | 74K | 0% | 0 points | |
| 3, held 3rd | 4.3% | 6.6K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Beurer47.9%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share 0 points.
47.9%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Lakeland4.3%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among heated throw brands worldwide?
3 brands
Beurer and Silentnight share the highest estimated Share of Search among heated throw brands worldwide, at 47.9% in September 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Beurer | 38.4% → 47.9% | 52.9%Jun 2026 | 9.8%Dec 2025 | 2nd → 1st |
| Silentnight | 57.3% → 47.9% | 89.1%Dec 2025 | 43.2%Jun 2026 | 1st → 2nd |
| Lakeland | 4.2% → 4.3% | 5.2%Feb 2026 | 1.1%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Beurer’s estimated Share of Search among heated throw brands worldwide increased from 38.4% to 47.9%.
- Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among heated throw brands worldwide decreased from 57.3% to 47.9%.
- Across the 12 months ending September 2026, Beurer’s estimated Share of Search among heated throw brands worldwide peaked at 52.9% in June 2026 and was lowest at 9.8% in December 2025.
- Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among heated throw brands worldwide peaked at 89.1% in December 2025 and was lowest at 43.2% in June 2026.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated throw brands worldwide peaked at 5.2% in February 2026 and was lowest at 1.1% in December 2025.
- Across the 12 months ending September 2026, Beurer rose from 2nd to 1st among heated throw brands worldwide.
- Across the 12 months ending September 2026, Silentnight fell from 1st to 2nd among heated throw brands worldwide.
- Across the 12 months ending September 2026, Lakeland and Dreamland held steady: their estimated Share of Search among heated throw brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for heated throw brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 12 measured months, from 135K to 74K in September 2026.
Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Beurer worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
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