Brandwave

How popular isDreamland in search?

In September 2026, there were an estimated 7.8K branded searches for Dreamland worldwide which is down 61.4% over the last 12 months. Dreamland holds 4.4% estimated Share of Search among heated throw brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Beurer41.7%
  2. Silentnight41.7%
  3. Lakeland12.1%
  4. Dreamland4.4%
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Which heated throw brands compete with Dreamland?

Dreamland against heated throw brands worldwide, by month

Share of Search by month for Beurer, Silentnight, Lakeland, Dreamland. The figures are in the table below the chart.

View monthly share of search table
MonthBeurerSilentnightLakelandDreamland
Oct 202531.5%47%14.4%7%
Nov 202519.6%65.5%9%5.9%
Dec 20259.4%85.6%2.8%2.1%
Jan 202633.5%50.2%9.4%7%
Feb 202643.1%43.1%9%4.9%
Mar 202640.1%49.1%6.8%4%
Apr 202645%45%6.8%3.2%
May 202641.6%50.9%5.3%2.2%
Jun 202650.9%41.6%6%1.5%
Jul 202646.9%46.9%5.1%1.1%
Aug 202645.1%45.1%7.8%2%
Sep 202641.7%41.7%12.1%4.4%

  1. 1.Beurer

    41.7%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.Silentnight

    41.7%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Lakeland

    12.1%

    Held 3rd. 21.5K estimated branded searches, +68% vs prior month. Share +4.3 points.

  4. 4.Dreamland

    4.4%

    Held 4th. 7.8K estimated branded searches, +137.8% vs prior month. Share +2.4 points.

Compare search popularity between Dreamland and its closest rivals

Every comparison with Dreamland

How has branded search demand for Dreamland changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dreamland worldwide fell from 20.2K to 7.8K.
  • Across the 12 months ending September 2026, Dreamland’s estimated Share of Search among heated throw brands worldwide decreased from 7% to 4.4%.
  • Across the 12 months ending September 2026, Dreamland’s estimated Share of Search among heated throw brands worldwide peaked at 7% in October 2025 and was lowest at 1.1% in July 2026.

How did search popularity change for heated throw brands worldwide in September 2026?

  1. In September 2026, Lakeland gained estimated Share of Search among heated throw brands worldwide, from 7.8% to 12.1%.

  2. In September 2026, Dreamland gained estimated Share of Search among heated throw brands worldwide, from 2% to 4.4%.

  3. In September 2026, Beurer lost estimated Share of Search among heated throw brands worldwide, from 45.1% to 41.7%.

  4. In September 2026, Silentnight lost estimated Share of Search among heated throw brands worldwide, from 45.1% to 41.7%.

Where does Dreamland compete?

Dreamland is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heated blanket brands6th of 62.7%Show ranking
Heated throw brands4th of 44.4%Shown above

How is Dreamland measured?

Brandwave collects information about searches that people make online using Dreamland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • dreamland heated blanket
  • dreamland heated throw

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How the Brand Demand Index is measured

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