How popular isSilentnight in search?
In September 2026, there were an estimated 74K branded searches for Silentnight worldwide which is down 45.2% over the last 12 months. Silentnight holds 41.9% estimated Share of Search among heated throw brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which heated throw brands compete with Silentnight?
Share of Search by month for Beurer, Silentnight, Lakeland, Dreamland. The figures are in the table below the chart.
View monthly share of search table
| Month | Beurer | Silentnight | Lakeland | Dreamland |
|---|---|---|---|---|
| Oct 2025 | 31.7% | 47.3% | 14% | 7.1% |
| Nov 2025 | 19.6% | 65.7% | 8.8% | 5.9% |
| Dec 2025 | 9.4% | 85.7% | 2.8% | 2.1% |
| Jan 2026 | 33.6% | 50.3% | 9.1% | 7% |
| Feb 2026 | 43.2% | 43.2% | 8.7% | 4.9% |
| Mar 2026 | 40.3% | 49.3% | 6.4% | 4% |
| Apr 2026 | 45.3% | 45.3% | 6.3% | 3.2% |
| May 2026 | 41.8% | 51.2% | 4.8% | 2.2% |
| Jun 2026 | 51.1% | 41.8% | 5.7% | 1.5% |
| Jul 2026 | 47% | 47% | 4.8% | 1.1% |
| Aug 2026 | 45.3% | 45.3% | 7.4% | 2% |
| Sep 2026 | 41.9% | 41.9% | 11.8% | 4.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.9% | 74K | 0% | -3.4 points | |
| 2, held 2nd | 41.9% | 74K | 0% | -3.4 points | |
| 3, held 3rd | 11.8% | 20.8K | +72% | +4.4 points | |
| 4, held 4th | 4.4% | 7.8K | +137.8% | +2.4 points |
1.
Beurer41.9%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -3.4 points.
41.9%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.4 points.
3.
Lakeland11.8%
Held 3rd. 20.8K estimated branded searches, +72% vs prior month. Share +4.4 points.
4.4%
Held 4th. 7.8K estimated branded searches, +137.8% vs prior month. Share +2.4 points.
Compare search popularity between Silentnight and its closest rivals
Every comparison with Silentnight
14 comparisons
- Brooklinen vs Silentnight
- Beurer vs Silentnight
- Silentnight vs Sunbeam
- Silentnight vs Tempur-Pedic
- Silentnight vs Simba
- Emma Sleep vs Silentnight
- Sealy vs Silentnight
- HoMedics vs Silentnight
- Lakeland vs Silentnight
- Dreamland vs Silentnight
- Silentnight vs Slumberdown
- Saatva vs Silentnight
- Parachute vs Silentnight
- Brooklyn Bedding vs Silentnight
How has branded search demand for Silentnight changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Silentnight worldwide fell from 135K to 74K.
- Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among heated throw brands worldwide decreased from 47.3% to 41.9%.
- Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among heated throw brands worldwide peaked at 85.7% in December 2025 and was lowest at 41.8% in June 2026.
- Across the 12 months ending September 2026, Silentnight fell from 1st to 2nd among heated throw brands worldwide.
How did search popularity change for heated throw brands worldwide in September 2026?
4 changes
In September 2026, Lakeland gained estimated Share of Search among heated throw brands worldwide, from 7.4% to 11.8%.
In September 2026, Dreamland gained estimated Share of Search among heated throw brands worldwide, from 2% to 4.4%.
In September 2026, Beurer lost estimated Share of Search among heated throw brands worldwide, from 45.3% to 41.9%.
In September 2026, Silentnight lost estimated Share of Search among heated throw brands worldwide, from 45.3% to 41.9%.
Where does Silentnight compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pillow brands | 2nd of 6 | 16.3% | Show ranking |
| Mattress topper brands | 2nd of 6 | 18.4% | Show ranking |
| Duvet brands | 2nd of 6 | 20.3% | Show ranking |
| Heated blanket brands | 3rd of 6 | 26.7% | Show ranking |
| Heated throw brands | 2nd of 4 | 41.9% | Shown above |
How is Silentnight measured?
Brandwave collects information about searches that people make online using Silentnight’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- silentnight
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Is Silentnight your brand?
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