Silentnight vs Sunbeam:Which is more popular by branded search?
In August 2026, Sunbeam had more branded searches than Silentnight among heated blanket brands worldwide. Sunbeam was estimated to have 90.5K branded searches compared to Silentnight’s 74K, and held an 11.1% Share of Search versus Silentnight’s 9.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Silentnight or Sunbeam?
Compare the heated blanket brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sunbeam, Silentnight. The figures are in the table below the chart.
View monthly share of search table
| Month | Dreamland | Sunbeam | Beurer | Silentnight | HoMedics | Slumberdown |
|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 10% | 10% | 15% | 3.7% | 0.27% |
| Nov 2025 | 61.7% | 5.6% | 6.8% | 22.7% | 3.1% | 0.18% |
| Dec 2025 | 39.4% | 4.3% | 5.3% | 47.9% | 2.9% | 0.12% |
| Jan 2026 | 52.4% | 10.5% | 12.8% | 19.2% | 4.7% | 0.34% |
| Feb 2026 | 60.8% | 10% | 12.2% | 12.2% | 4.5% | 0.22% |
| Mar 2026 | 65.5% | 10.8% | 8.8% | 10.8% | 3.9% | 0.23% |
| Apr 2026 | 66.8% | 11% | 9% | 9% | 4% | 0.19% |
| May 2026 | 65.5% | 10.8% | 8.8% | 10.8% | 3.9% | 0.19% |
| Jun 2026 | 69.9% | 9.4% | 9.4% | 7.7% | 3.4% | 0.17% |
| Jul 2026 | 68.7% | 9.2% | 9.2% | 9.2% | 3.4% | 0.16% |
| Aug 2026 | 67.3% | 11.1% | 9.1% | 9.1% | 3.3% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Silentnight and Sunbeam comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Sunbeam took it in April 2026.
- Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among heated blanket brands worldwide moved from 15% to 9.1%, and its estimated monthly branded searches moved from 135K to 74K.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among heated blanket brands worldwide moved from 10% to 11.1%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for heated blanket brands worldwide in August 2026?
2 changes
In August 2026, Sunbeam overtook Beurer to rank 2nd among heated blanket brands worldwide, at 11.1%.
Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 11 measured months, from 135K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Silentnight’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Silentnight
1 branded search term
- silentnight
Sunbeam
1 branded search term
- sunbeam
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.