How popular isBeurer in search?
In September 2026, there were an estimated 74K branded searches for Beurer worldwide which is down 18.2% over the last 12 months. Beurer holds 41.9% estimated Share of Search among heated throw brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Beurer41.9%
Silentnight41.9%
Lakeland11.8%- Dreamland4.4%
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Which heated throw brands compete with Beurer?
Share of Search by month for Beurer, Silentnight, Lakeland, Dreamland. The figures are in the table below the chart.
View monthly share of search table
| Month | Beurer | Silentnight | Lakeland | Dreamland |
|---|---|---|---|---|
| Oct 2025 | 31.7% | 47.3% | 14% | 7.1% |
| Nov 2025 | 19.6% | 65.7% | 8.8% | 5.9% |
| Dec 2025 | 9.4% | 85.7% | 2.8% | 2.1% |
| Jan 2026 | 33.6% | 50.3% | 9.1% | 7% |
| Feb 2026 | 43.2% | 43.2% | 8.7% | 4.9% |
| Mar 2026 | 40.3% | 49.3% | 6.4% | 4% |
| Apr 2026 | 45.3% | 45.3% | 6.3% | 3.2% |
| May 2026 | 41.8% | 51.2% | 4.8% | 2.2% |
| Jun 2026 | 51.1% | 41.8% | 5.7% | 1.5% |
| Jul 2026 | 47% | 47% | 4.8% | 1.1% |
| Aug 2026 | 45.3% | 45.3% | 7.4% | 2% |
| Sep 2026 | 41.9% | 41.9% | 11.8% | 4.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.9% | 74K | 0% | -3.4 points | |
| 2, held 2nd | 41.9% | 74K | 0% | -3.4 points | |
| 3, held 3rd | 11.8% | 20.8K | +72% | +4.4 points | |
| 4, held 4th | 4.4% | 7.8K | +137.8% | +2.4 points |
1.
Beurer41.9%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -3.4 points.
41.9%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.4 points.
3.
Lakeland11.8%
Held 3rd. 20.8K estimated branded searches, +72% vs prior month. Share +4.4 points.
4.4%
Held 4th. 7.8K estimated branded searches, +137.8% vs prior month. Share +2.4 points.
Compare search popularity between Beurer and its closest rivals
Every comparison with Beurer
22 comparisons
- Beurer vs Levoit
- Beurer vs Omron
- Beurer vs Vicks
- Beurer vs Silentnight
- Beurer vs Sunbeam
- Beurer vs Withings
- Beurer vs Conair
- Beurer vs Renpho
- Beurer vs Dreo
- Beurer vs Salter
- Beurer vs Compex
- Beurer vs Contec
- Beurer vs Masimo
- Beurer vs Tanita
- Beurer vs Braun
- Beurer vs HoMedics
- Beurer vs Lakeland
- Beurer vs Canopy
- Beurer vs Dreamland
- Beurer vs Etekcity
- Beurer vs Crane
- Beurer vs Slumberdown
How has branded search demand for Beurer changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Beurer worldwide fell from 90.5K to 74K.
- Across the 12 months ending September 2026, Beurer’s estimated Share of Search among heated throw brands worldwide increased from 31.7% to 41.9%.
- Across the 12 months ending September 2026, Beurer’s estimated Share of Search among heated throw brands worldwide peaked at 51.1% in June 2026 and was lowest at 9.4% in December 2025.
- Across the 12 months ending September 2026, Beurer rose from 2nd to 1st among heated throw brands worldwide.
How did search popularity change for heated throw brands worldwide in September 2026?
4 changes
In September 2026, Lakeland gained estimated Share of Search among heated throw brands worldwide, from 7.4% to 11.8%.
In September 2026, Dreamland gained estimated Share of Search among heated throw brands worldwide, from 2% to 4.4%.
In September 2026, Beurer lost estimated Share of Search among heated throw brands worldwide, from 45.3% to 41.9%.
In September 2026, Silentnight lost estimated Share of Search among heated throw brands worldwide, from 45.3% to 41.9%.
Where does Beurer compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Thermometer brands | 3rd of 4 | 4.9% | Show ranking |
| Humidifier brands | 2nd of 6 | 5.3% | Show ranking |
| Bathroom scale brands | 3rd of 7 | 13.3% | Show ranking |
| TENS machine brands | 2nd of 3 | 23.1% | Show ranking |
| Ear thermometer brands | 2nd of 3 | 25.6% | Show ranking |
| Blood pressure monitor brands | 2nd of 3 | 26.5% | Show ranking |
| Heated blanket brands | 2nd of 6 | 26.7% | Show ranking |
| Foot spa brands | 1st of 4 | 34.6% | Show ranking |
| Heated throw brands | 1st of 4 | 41.9% | Shown above |
| Pulse oximeter brands | 1st of 3 | 47.7% | Show ranking |
| Foot massager brands | 1st of 3 | 48.2% | Show ranking |
How is Beurer measured?
Brandwave collects information about searches that people make online using Beurer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- beurer
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Is Beurer your brand?
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