Brandwave

Beurer vs Kinsa:Which is more popular?

In September 2026, Beurer had more branded searches than Kinsa among thermometer brands worldwide. Beurer had about 74,000 branded searches, while Kinsa had 5,400. Beurer made up 4.9% of all thermometer brand searches we track, and Kinsa accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about thermometer brands, Kinsa appeared in two of the five answers and Beurer in none.

Among thermometer brands worldwide in September 2026

Who do people search for more?

Beurer, about 14 searches for every 1 for Kinsa

Beurer 74K searchesKinsa 5.4K searches

Who does AI mention more?

Kinsa, mentioned in 2 of 5 answers, Beurer in 0

Kinsa in 2 of 5Beurer in 0 of 5

Who does AI recommend more?

Kinsa, the only one of the two named

Kinsa first in 2Beurer never named

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Top thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kinsa was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beurer did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Vicks2nd
  3. Kinsa3rd
  4. Omron–
  5. Beurer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vicks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kinsa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omron0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about thermometer brands

5 answers
  • Asked ChatGPT

    “Which thermometer brand should I buy?”

    1. 1Braun
    2. 2Vicks
    3. 3Kinsa
  • Asked ChatGPT

    “What are the best thermometer brands?”

    1. 1Braun
    2. 2Vicks
    3. 3Kinsa
  • Asked ChatGPT

    “What's the best thermometer brand for a sick child?”

    1. 1Vicks
    2. 2Braun
  • Searched Google, AI Overview

    “best thermometer”

    1. 1Braun
    2. 2Vicks
  • Searched Google, AI Overview

    “thermometer for fever”

    1. 1Vicks
    2. 2Braun

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Beurer or Kinsa more popular in search?

This chart shows how often people search Google for Beurer and Kinsa by name. Each line represents a brand's share of searches for all five thermometer brands we track, month by month, from English-language searches worldwide.

Beurer and Kinsa among thermometer brands worldwide, by month

Share of searches by month for Beurer, Kinsa. The figures are in the table below the chart.

View monthly share of searches table
MonthVicksOmronBeurerBraunKinsa
Oct 202579.3%13.7%4.9%1.8%0.29%
Nov 202575.7%14.9%6.6%2.4%0.32%
Dec 202578.7%13%5.7%2.1%0.42%
Jan 202678.6%13.1%5.7%2.1%0.42%
Feb 202676.1%15.7%5.7%2.1%0.51%
Mar 202675.1%16.8%5%2.2%0.81%
Apr 202671.4%19.8%5.8%2.1%0.78%
May 202673.9%17.2%6.2%2.3%0.55%
Jun 202674.5%17%6.1%1.8%0.55%
Jul 202674.2%16.9%6.1%2.2%0.55%
Aug 202675.4%16%5.8%2.1%0.63%
Sep 202678.9%13.6%4.9%2.2%0.36%

How has the Beurer and Kinsa comparison changed over the last 12 months?

3 findings
  • Beurer was ahead of Kinsa in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beurer’s share of searches among thermometer brands worldwide held steady at 4.9%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 12 months ending September 2026, Kinsa’s share of searches among thermometer brands worldwide moved from 0.29% to 0.36%, and its estimated monthly branded searches held steady at 5.4K.

How did search popularity change for thermometer brands worldwide in September 2026?

1 change
  1. In September 2026, Beurer lost share of searches among thermometer brands worldwide, from 5.8% to 4.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beurer’s and Kinsa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beurer

1 branded search term

  • beurer

Kinsa

1 branded search term

  • kinsa

How the Brand Demand Index is measured

Other head-to-heads among thermometer brands

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