Braun vs Vicks:Which is searched more?
In September 2026, Vicks had more branded searches than Braun among thermometer brands worldwide. Vicks was estimated to have 1.2M branded searches compared to Braun’s 33.1K, and held a 79.2% Share of Search versus Braun’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Braun or Vicks?
Compare the thermometer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vicks, Braun. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Omron | Beurer | Braun |
|---|---|---|---|---|
| Oct 2025 | 79.5% | 13.7% | 4.9% | 1.8% |
| Nov 2025 | 76% | 15% | 6.6% | 2.4% |
| Dec 2025 | 79% | 13.1% | 5.8% | 2.1% |
| Jan 2026 | 78.9% | 13.2% | 5.8% | 2.1% |
| Feb 2026 | 76.5% | 15.7% | 5.7% | 2.1% |
| Mar 2026 | 75.8% | 17% | 5% | 2.2% |
| Apr 2026 | 72% | 19.9% | 5.9% | 2.2% |
| May 2026 | 74.3% | 17.2% | 6.2% | 2.3% |
| Jun 2026 | 74.9% | 17.1% | 6.2% | 1.9% |
| Jul 2026 | 74.6% | 17% | 6.2% | 2.3% |
| Aug 2026 | 75.9% | 16.1% | 5.8% | 2.1% |
| Sep 2026 | 79.2% | 13.7% | 4.9% | 2.2% |
How has the Braun and Vicks comparison changed over the last 12 months?
3 findings
- Vicks was ahead of Braun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Braun’s estimated Share of Search among thermometer brands worldwide moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Vicks’ estimated Share of Search among thermometer brands worldwide moved from 79.5% to 79.2%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for thermometer brands worldwide in September 2026?
1 change
In September 2026, Vicks gained estimated Share of Search among thermometer brands worldwide, from 75.9% to 79.2%.
Other head-to-heads among thermometer brands
How each brand is measured
Brandwave collects information about searches that people make online using Braun’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.