Brandwave

How popular isBeurer in search?

In September 2026, there were an estimated 74K branded searches for Beurer worldwide which is down 18.2% over the last 12 months. Beurer holds 4.9% estimated Share of Search among thermometer brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vicks79.2%
  2. Omron13.7%
  3. Beurer4.9%
  4. Braun2.2%
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Which thermometer brands compete with Beurer?

Beurer against thermometer brands worldwide, by month

Share of Search by month for Vicks, Omron, Beurer, Braun. The figures are in the table below the chart.

View monthly share of search table
MonthVicksOmronBeurerBraun
Oct 202579.5%13.7%4.9%1.8%
Nov 202576%15%6.6%2.4%
Dec 202579%13.1%5.8%2.1%
Jan 202678.9%13.2%5.8%2.1%
Feb 202676.5%15.7%5.7%2.1%
Mar 202675.8%17%5%2.2%
Apr 202672%19.9%5.9%2.2%
May 202674.3%17.2%6.2%2.3%
Jun 202674.9%17.1%6.2%1.9%
Jul 202674.6%17%6.2%2.3%
Aug 202675.9%16.1%5.8%2.1%
Sep 202679.2%13.7%4.9%2.2%

  1. 1.Vicks

    79.2%

    Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share +3.3 points.

  2. 2.Omron

    13.7%

    Held 2nd. 205K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Beurer

    4.9%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Braun

    2.2%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

Compare search popularity between Beurer and its closest rivals

Every comparison with Beurer

How has branded search demand for Beurer changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Beurer worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, Beurer’s estimated Share of Search among thermometer brands worldwide peaked at 6.6% in November 2025 and was lowest at 4.9% in September 2026.

How did search popularity change for thermometer brands worldwide in September 2026?

  1. In September 2026, Vicks gained estimated Share of Search among thermometer brands worldwide, from 75.9% to 79.2%.

  2. In September 2026, Omron lost estimated Share of Search among thermometer brands worldwide, from 16.1% to 13.7%.

  3. In September 2026, Beurer lost estimated Share of Search among thermometer brands worldwide, from 5.8% to 4.9%.

Where does Beurer compete?

Beurer is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Thermometer brands3rd of 44.9%Shown above
Humidifier brands2nd of 65.3%Show ranking
Bathroom scale brands3rd of 713.3%Show ranking
TENS machine brands2nd of 323.1%Show ranking
Ear thermometer brands2nd of 325.6%Show ranking
Blood pressure monitor brands2nd of 326.5%Show ranking
Heated blanket brands2nd of 626.7%Show ranking
Foot spa brands1st of 434.6%Show ranking
Heated throw brands1st of 441.9%Show ranking
Pulse oximeter brands1st of 347.7%Show ranking
Foot massager brands1st of 348.2%Show ranking

How is Beurer measured?

Brandwave collects information about searches that people make online using Beurer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • beurer

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How the Brand Demand Index is measured

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