Brandwave

How popular isCrane in search?

In August 2026, there were an estimated 550K branded searches for Crane worldwide which held steady over the last 11 months. Crane holds 35.9% estimated Share of Search among humidifier brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canopy44%
  2. Crane35.9%
  3. Levoit15.8%
  4. Dreo4.1%
  5. Vicks0.16%
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Which humidifier brands compete with Crane?

Crane against humidifier brands worldwide, by month

Share of Search by month for Canopy, Crane, Levoit, Dreo. The figures are in the table below the chart.

View monthly share of search table
MonthCanopyCraneLevoitDreoVicks
Oct 202541.9%41.9%13.2%2.8%0.27%
Nov 202540.5%40.5%15.6%3.2%0.26%
Dec 202540.2%40.2%15.5%3.8%0.32%
Jan 202645.1%36.8%14.2%3.6%0.29%
Feb 202644.7%36.5%16.1%2.4%0.29%
Mar 202646.1%37.7%13.7%2.4%0.2%
Apr 202646.1%37.7%13.6%2.4%0.16%
May 202644.9%36.7%14.2%4.1%0.16%
Jun 202645.1%30.2%15.3%9.2%0.16%
Jul 202645%30.1%17.4%7.5%0.13%
Aug 202644%35.9%15.8%4.1%0.16%
Sep 2026—————

  1. 1.Canopy

    44%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Crane

    35.9%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +5.9 points.

  3. 3.Levoit

    15.8%

    Held 3rd. 242K estimated branded searches, -6.7% vs prior month. Share -1.5 points.

  4. 4.Dreo

    4.1%

    Held 4th. 62.2K estimated branded searches, -44.6% vs prior month. Share -3.4 points.

  5. 5.Vicks

    0.16%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

Compare search popularity between Crane and its closest rivals

How has branded search demand for Crane changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Crane worldwide held steady at 550K.
  • Across the 11 months ending August 2026, Crane’s estimated Share of Search among humidifier brands worldwide decreased from 41.9% to 35.9%.
  • Across the 11 months ending August 2026, Crane’s estimated Share of Search among humidifier brands worldwide peaked at 41.9% in October 2025 and was lowest at 30.1% in July 2026.

How did search popularity change for humidifier brands worldwide in August 2026?

  1. In August 2026, Crane gained estimated Share of Search among humidifier brands worldwide, from 30.1% to 35.9%.

  2. In August 2026, Dreo lost estimated Share of Search among humidifier brands worldwide, from 7.5% to 4.1%.

  3. In August 2026, Levoit lost estimated Share of Search among humidifier brands worldwide, from 17.4% to 15.8%.

  4. In August 2026, Canopy lost estimated Share of Search among humidifier brands worldwide, from 45% to 44%.

  5. Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

How is Crane measured?

Brandwave collects information about searches that people make online using Crane’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • crane

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How the Brand Demand Index is measured

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