Crane vs Levoit:Which is more popular by branded search?
In August 2026, Crane had more branded searches than Levoit among humidifier brands worldwide. Crane was estimated to have 550K branded searches compared to Levoit’s 242K, and held a 35.9% Share of Search versus Levoit’s 15.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crane or Levoit?
Compare the humidifier brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crane, Levoit. The figures are in the table below the chart.
View monthly share of search table
| Month | Canopy | Crane | Levoit | Dreo | Vicks |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 41.9% | 13.2% | 2.8% | 0.27% |
| Nov 2025 | 40.5% | 40.5% | 15.6% | 3.2% | 0.26% |
| Dec 2025 | 40.2% | 40.2% | 15.5% | 3.8% | 0.32% |
| Jan 2026 | 45.1% | 36.8% | 14.2% | 3.6% | 0.29% |
| Feb 2026 | 44.7% | 36.5% | 16.1% | 2.4% | 0.29% |
| Mar 2026 | 46.1% | 37.7% | 13.7% | 2.4% | 0.2% |
| Apr 2026 | 46.1% | 37.7% | 13.6% | 2.4% | 0.16% |
| May 2026 | 44.9% | 36.7% | 14.2% | 4.1% | 0.16% |
| Jun 2026 | 45.1% | 30.2% | 15.3% | 9.2% | 0.16% |
| Jul 2026 | 45% | 30.1% | 17.4% | 7.5% | 0.13% |
| Aug 2026 | 44% | 35.9% | 15.8% | 4.1% | 0.16% |
| Sep 2026 | — | — | — | — | — |
How has the Crane and Levoit comparison changed over the last 12 months?
3 findings
- Crane was ahead of Levoit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crane’s estimated Share of Search among humidifier brands worldwide moved from 41.9% to 35.9%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, Levoit’s estimated Share of Search among humidifier brands worldwide moved from 13.2% to 15.8%, and its estimated monthly branded searches moved from 173K to 242K.
How did search popularity change for humidifier brands worldwide in August 2026?
2 changes
In August 2026, Crane gained estimated Share of Search among humidifier brands worldwide, from 30.1% to 35.9%.
In August 2026, Levoit lost estimated Share of Search among humidifier brands worldwide, from 17.4% to 15.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Crane’s and Levoit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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