Brandwave

Beurer vs Masimo:Which is searched more?

In September 2026, Beurer had more branded searches than Masimo among pulse oximeter brands worldwide. Beurer was estimated to have 74K branded searches compared to Masimo’s 40.5K, and held a 47.7% Share of Search versus Masimo’s 26.1%. These are worldwide searches for English-language branded terms.

Share of Search among pulse oximeter brands worldwide in September 2026Which is more popular in search, Beurer or Masimo?
Beurer47.7%74K searches
vs
Masimo26.1%40.5K searches

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Which is more popular in search, Beurer or Masimo?

Compare the pulse oximeter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beurer and Masimo among pulse oximeter brands worldwide, by month

Share of Search by month for Beurer, Masimo. The figures are in the table below the chart.

View monthly share of search table
MonthBeurerContecMasimo
Oct 202552.3%19.1%28.6%
Nov 202555.7%13.7%30.6%
Dec 202560.5%12.2%27.2%
Jan 202655.7%13.7%30.6%
Feb 202650.8%15.2%34%
Mar 202644.2%19.7%36.1%
Apr 202649.1%18%32.9%
May 202649.1%18%32.9%
Jun 202649.1%18%32.9%
Jul 202649.1%18%32.9%
Aug 202647.7%26.1%26.1%
Sep 202647.7%26.1%26.1%

How has the Beurer and Masimo comparison changed over the last 12 months?

  • Beurer was ahead of Masimo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beurer’s estimated Share of Search among pulse oximeter brands worldwide moved from 52.3% to 47.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 12 months ending September 2026, Masimo’s estimated Share of Search among pulse oximeter brands worldwide moved from 28.6% to 26.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for pulse oximeter brands worldwide in September 2026?

  1. Estimated monthly branded searches for Beurer worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  2. Estimated monthly branded searches for Masimo worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

Other head-to-heads among pulse oximeter brands

How each brand is measured

Brandwave collects information about searches that people make online using Beurer’s and Masimo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beurer

1 branded search term

  • beurer

Masimo

1 branded search term

  • masimo

How the Brand Demand Index is measured

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