How popular isMasimo in search?
In September 2026, there were an estimated 40.5K branded searches for Masimo worldwide which is down 18.2% over the last 12 months. Masimo holds 26.1% estimated Share of Search among pulse oximeter brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pulse oximeter brands compete with Masimo?
Share of Search by month for Beurer, Contec, Masimo. The figures are in the table below the chart.
View monthly share of search table
| Month | Beurer | Contec | Masimo |
|---|---|---|---|
| Oct 2025 | 52.3% | 19.1% | 28.6% |
| Nov 2025 | 55.7% | 13.7% | 30.6% |
| Dec 2025 | 60.5% | 12.2% | 27.2% |
| Jan 2026 | 55.7% | 13.7% | 30.6% |
| Feb 2026 | 50.8% | 15.2% | 34% |
| Mar 2026 | 44.2% | 19.7% | 36.1% |
| Apr 2026 | 49.1% | 18% | 32.9% |
| May 2026 | 49.1% | 18% | 32.9% |
| Jun 2026 | 49.1% | 18% | 32.9% |
| Jul 2026 | 49.1% | 18% | 32.9% |
| Aug 2026 | 47.7% | 26.1% | 26.1% |
| Sep 2026 | 47.7% | 26.1% | 26.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.7% | 74K | 0% | 0 points | |
| 2, held 2nd | 26.1% | 40.5K | 0% | 0 points | |
| 3, held 3rd | 26.1% | 40.5K | 0% | 0 points |
Compare search popularity between Masimo and its closest rivals
Every comparison with Masimo
2 comparisons
How has branded search demand for Masimo changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Masimo worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Masimo’s estimated Share of Search among pulse oximeter brands worldwide decreased from 28.6% to 26.1%.
- Across the 12 months ending September 2026, Masimo’s estimated Share of Search among pulse oximeter brands worldwide peaked at 36.1% in March 2026 and was lowest at 26.1% in August 2026.
- Across the 12 months ending September 2026, Masimo fell from 2nd to 3rd among pulse oximeter brands worldwide.
How did search popularity change for pulse oximeter brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Contec worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Beurer worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Estimated monthly branded searches for Masimo worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How is Masimo measured?
Brandwave collects information about searches that people make online using Masimo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- masimo
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Is Masimo your brand?
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