Brandwave

Masimo vs Zacurate:Which is more popular?

In September 2026, Masimo had more branded searches than Zacurate among pulse oximeter brands worldwide. Masimo had about 40,500 branded searches, while Zacurate had 480. Masimo made up 25.3% of all pulse oximeter brand searches we track, and Zacurate accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about pulse oximeter brands, Zacurate appeared in all five answers and Masimo in three. Masimo was mentioned before Zacurate in three out of four answers.

Among pulse oximeter brands worldwide in September 2026

Who do people search for more?

Masimo, about 84 searches for every 1 for Zacurate

Masimo 40.5K searchesZacurate 480 searches

Who does AI mention more?

Zacurate, mentioned in every answer we collected

Zacurate in 5 of 5Masimo in 3 of 5

Who does AI recommend more?

Masimo, named ahead of Zacurate in 3 of 4 answers

Masimo first in 3Zacurate first in 1

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Top pulse oximeter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zacurate appeared in all five answers. Masimo was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Masimo was listed before Zacurate in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nonin1st
  2. Zacurate2nd
  3. Masimo3rd
  4. Beurer4th
  5. Contec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zacurate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nonin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masimo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beurer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pulse oximeter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Masimo or Zacurate more popular in search?

This chart shows how often people search Google for Masimo and Zacurate by name. Each line represents a brand's share of searches for all five pulse oximeter brands we track, month by month, from English-language searches worldwide.

Masimo and Zacurate among pulse oximeter brands worldwide, by month

Share of searches by month for Masimo, Zacurate. The figures are in the table below the chart.

View monthly share of searches table
MonthBeurerContecMasimoNoninZacurate
Oct 202550.6%18.5%27.7%3%0.27%
Nov 202554.3%13.4%29.9%2.2%0.24%
Dec 202558.9%11.9%26.5%2.4%0.39%
Jan 202654%13.3%29.7%2.7%0.35%
Feb 202649.5%14.8%33.1%2.4%0.26%
Mar 202642.7%19.1%34.9%3.1%0.28%
Apr 202647.3%17.3%31.6%3.5%0.31%
May 202647.6%17.4%31.9%2.8%0.25%
Jun 202647.6%17.4%31.8%2.8%0.31%
Jul 202647.6%17.4%31.8%2.8%0.31%
Aug 202646.3%25.3%25.3%2.8%0.3%
Sep 202646.3%25.3%25.3%2.8%0.3%

How has the Masimo and Zacurate comparison changed over the last 12 months?

3 findings
  • Masimo was ahead of Zacurate in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Masimo’s share of searches among pulse oximeter brands worldwide moved from 27.7% to 25.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Zacurate’s share of searches among pulse oximeter brands worldwide moved from 0.27% to 0.3%, and its estimated monthly branded searches held steady at 480.

How did search popularity change for pulse oximeter brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Masimo worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Masimo’s and Zacurate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Masimo

1 branded search term

  • masimo

Zacurate

1 branded search term

  • zacurate

How the Brand Demand Index is measured

Other head-to-heads among pulse oximeter brands

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