Brandwave

Beurer vs Tanita:Which is searched more?

In September 2026, Beurer had more branded searches than Tanita among bathroom scale brands worldwide. Beurer was estimated to have 74K branded searches compared to Tanita’s 35.5K, and held a 13.3% Share of Search versus Tanita’s 6.4%. These are worldwide searches for English-language branded terms.

Share of Search among bathroom scale brands worldwide in September 2026Which is more popular in search, Beurer or Tanita?
Beurer13.3%74K searches
vs
Tanita6.4%35.5K searches

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Which is more popular in search, Beurer or Tanita?

Compare the bathroom scale brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beurer and Tanita among bathroom scale brands worldwide, by month

Share of Search by month for Beurer, Tanita. The figures are in the table below the chart.

View monthly share of search table
MonthOmronWithingsBeurerRenphoSalterTanitaEtekcity
Oct 202540.6%21.8%14.6%7%7.3%7%1.7%
Nov 202535%28.1%15.4%7.4%6.5%6.1%1.6%
Dec 202536.3%24%16%9.6%6.7%5.2%2.1%
Jan 202634.1%27.3%14.9%8.7%6.7%5.9%2.4%
Feb 202639.1%25.7%14.1%6.8%7.1%5.5%1.7%
Mar 202639.7%26.2%11.7%6.9%7.2%6.8%1.5%
Apr 202642.1%22.7%12.4%7.3%7.6%6.2%1.6%
May 202636.4%23.9%13.1%9.3%8.1%7.6%1.7%
Jun 202635.9%28.9%13%7.6%7%6.2%1.4%
Jul 202637.8%25%13.7%8%7.5%6.6%1.4%
Aug 202635.1%28.2%12.6%8.9%7.8%6.1%1.3%
Sep 202637%24.3%13.3%9.4%8.2%6.4%1.3%

How has the Beurer and Tanita comparison changed over the last 12 months?

  • Beurer was ahead of Tanita in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beurer’s estimated Share of Search among bathroom scale brands worldwide moved from 14.6% to 13.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 12 months ending September 2026, Tanita’s estimated Share of Search among bathroom scale brands worldwide moved from 7% to 6.4%, and its estimated monthly branded searches moved from 43.4K to 35.5K.

How did search popularity change for bathroom scale brands worldwide in September 2026?

  1. In September 2026, Beurer gained estimated Share of Search among bathroom scale brands worldwide, from 12.6% to 13.3%.

  2. Estimated monthly branded searches for Tanita worldwide fell 18.2% over 12 measured months, from 43.4K to 35.5K in September 2026.

Other head-to-heads among bathroom scale brands

How each brand is measured

Brandwave collects information about searches that people make online using Beurer’s and Tanita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beurer

1 branded search term

  • beurer

Tanita

2 branded search terms

  • tanita
  • tanita bathroom scale

How the Brand Demand Index is measured

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