Beurer vs Silentnight:Which is more popular by branded search?
In August 2026, Beurer and Silentnight were level on Share of Search among heated blanket brands worldwide, with an estimated 74K branded searches each, at 9.1% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beurer or Silentnight?
Compare the heated blanket brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beurer, Silentnight. The figures are in the table below the chart.
View monthly share of search table
| Month | Dreamland | Sunbeam | Beurer | Silentnight | HoMedics | Slumberdown |
|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 10% | 10% | 15% | 3.7% | 0.27% |
| Nov 2025 | 61.7% | 5.6% | 6.8% | 22.7% | 3.1% | 0.18% |
| Dec 2025 | 39.4% | 4.3% | 5.3% | 47.9% | 2.9% | 0.12% |
| Jan 2026 | 52.4% | 10.5% | 12.8% | 19.2% | 4.7% | 0.34% |
| Feb 2026 | 60.8% | 10% | 12.2% | 12.2% | 4.5% | 0.22% |
| Mar 2026 | 65.5% | 10.8% | 8.8% | 10.8% | 3.9% | 0.23% |
| Apr 2026 | 66.8% | 11% | 9% | 9% | 4% | 0.19% |
| May 2026 | 65.5% | 10.8% | 8.8% | 10.8% | 3.9% | 0.19% |
| Jun 2026 | 69.9% | 9.4% | 9.4% | 7.7% | 3.4% | 0.17% |
| Jul 2026 | 68.7% | 9.2% | 9.2% | 9.2% | 3.4% | 0.16% |
| Aug 2026 | 67.3% | 11.1% | 9.1% | 9.1% | 3.3% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Beurer and Silentnight comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Beurer took it in June 2026.
- Across the 11 months ending August 2026, Beurer’s estimated Share of Search among heated blanket brands worldwide moved from 10% to 9.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among heated blanket brands worldwide moved from 15% to 9.1%, and its estimated monthly branded searches moved from 135K to 74K.
How did search popularity change for heated blanket brands worldwide in August 2026?
3 changes
In August 2026, Sunbeam overtook Beurer to rank 2nd among heated blanket brands worldwide, at 11.1%.
Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 11 measured months, from 135K to 74K in August 2026.
Estimated monthly branded searches for Beurer worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beurer’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beurer
1 branded search term
- beurer
Silentnight
1 branded search term
- silentnight
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