Dreamland vs Silentnight:Which is more popular by branded search?
In August 2026, Dreamland had more branded searches than Silentnight among heated blanket brands worldwide. Dreamland was estimated to have 550K branded searches compared to Silentnight’s 74K, and held a 67.3% Share of Search versus Silentnight’s 9.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dreamland or Silentnight?
Compare the heated blanket brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dreamland, Silentnight. The figures are in the table below the chart.
View monthly share of search table
| Month | Dreamland | Sunbeam | Beurer | Silentnight | HoMedics | Slumberdown |
|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 10% | 10% | 15% | 3.7% | 0.27% |
| Nov 2025 | 61.7% | 5.6% | 6.8% | 22.7% | 3.1% | 0.18% |
| Dec 2025 | 39.4% | 4.3% | 5.3% | 47.9% | 2.9% | 0.12% |
| Jan 2026 | 52.4% | 10.5% | 12.8% | 19.2% | 4.7% | 0.34% |
| Feb 2026 | 60.8% | 10% | 12.2% | 12.2% | 4.5% | 0.22% |
| Mar 2026 | 65.5% | 10.8% | 8.8% | 10.8% | 3.9% | 0.23% |
| Apr 2026 | 66.8% | 11% | 9% | 9% | 4% | 0.19% |
| May 2026 | 65.5% | 10.8% | 8.8% | 10.8% | 3.9% | 0.19% |
| Jun 2026 | 69.9% | 9.4% | 9.4% | 7.7% | 3.4% | 0.17% |
| Jul 2026 | 68.7% | 9.2% | 9.2% | 9.2% | 3.4% | 0.16% |
| Aug 2026 | 67.3% | 11.1% | 9.1% | 9.1% | 3.3% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dreamland and Silentnight comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Silentnight took it in December 2025, Dreamland took it in January 2026.
- Across the 11 months ending August 2026, Dreamland’s estimated Share of Search among heated blanket brands worldwide moved from 61% to 67.3%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among heated blanket brands worldwide moved from 15% to 9.1%, and its estimated monthly branded searches moved from 135K to 74K.
How did search popularity change for heated blanket brands worldwide in August 2026?
3 changes
In August 2026, Sunbeam overtook Silentnight to rank 2nd among heated blanket brands worldwide, at 11.1%.
In August 2026, Dreamland lost estimated Share of Search among heated blanket brands worldwide, from 68.7% to 67.3%.
Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 11 measured months, from 135K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dreamland’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dreamland
1 branded search term
- dreamland
Silentnight
1 branded search term
- silentnight
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.