Brandwave

Boll & Branch vs Emma Sleep:Which is searched more?

In September 2026, Boll & Branch had more branded searches than Emma Sleep among duvet brands worldwide. Boll & Branch had about 122,000 branded searches, while Emma Sleep had 52,400. Boll & Branch made up 13.1% of all duvet brand searches we track, and Emma Sleep accounted for 5.6%. These are worldwide searches for English-language branded terms.

Share of searches among duvet brands worldwide in September 2026Is Boll & Branch or Emma Sleep more popular in search?
Boll & Branch13.1%122K searches
vs
Emma Sleep5.6%52.4K searches

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Is Boll & Branch or Emma Sleep more popular in search?

Compare the duvet brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Boll & Branch and Emma Sleep among duvet brands worldwide, by month

Share of searches by month for Boll & Branch, Emma Sleep. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinceBrooklinenBoll & BranchThe Company StoreSilentnightEmma SleepSlumberdownSimbaParachute
Oct 202532.3%16.2%12.3%13.2%16.2%7.7%0.95%0.97%0.09%
Nov 202524.1%17.4%12.7%11.7%26%6.7%0.57%0.7%0.07%
Dec 202521.4%8.5%7.9%7%51.7%2.7%0.36%0.34%0.05%
Jan 202634.8%14.4%11%11.8%17.6%8.3%0.95%1.1%0.08%
Feb 202637.6%15.7%11.7%12.9%12.9%7.5%0.8%0.94%0.07%
Mar 202638%16.1%14.3%13.1%10.8%6.3%0.64%0.79%0.07%
Apr 202640.5%17.3%12.9%11.6%9.5%6.8%0.58%0.85%0.06%
May 202641%17.6%13.3%11.7%9.6%5.7%0.51%0.57%0.08%
Jun 202639.2%16.8%14.9%13.7%7.5%6.7%0.45%0.67%0.06%
Jul 202638.5%16.5%14.9%13.4%9%6.6%0.51%0.54%0.07%
Aug 202643.5%15.2%11.5%12.4%8.3%7.7%0.64%0.61%0.08%
Sep 202642.2%17.8%13.1%11.8%8%5.6%0.78%0.58%0.08%

How has the Boll & Branch and Emma Sleep comparison changed over the last 12 months?

3 findings
  • Boll & Branch was ahead of Emma Sleep in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Boll & Branch’s share of searches among duvet brands worldwide moved from 12.3% to 13.1%, and its estimated monthly branded searches moved from 103K to 122K.
  • Across the 12 months ending September 2026, Emma Sleep’s share of searches among duvet brands worldwide moved from 7.7% to 5.6%, and its estimated monthly branded searches moved from 64.1K to 52.4K.

How did search popularity change for duvet brands worldwide in September 2026?

2 changes

  1. In September 2026, Boll & Branch overtook The Company Store to rank 3rd among duvet brands worldwide, with 13.1% of the searches.

  2. In September 2026, Emma Sleep lost share of searches among duvet brands worldwide, from 7.7% to 5.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Boll & Branch’s and Emma Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boll & Branch

2 branded search terms

  • boll & branch
  • boll and branch

Emma Sleep

2 branded search terms

  • emma sleep
  • emmasleep mattress

How the Brand Demand Index is measured

Other head-to-heads among duvet brands

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