Brandwave

Emma Sleep vs Nectar Sleep:Which is more popular?

In September 2026, Nectar Sleep had more branded searches than Emma Sleep among bed frames worldwide. Nectar Sleep had about 9,900 branded searches, while Emma Sleep had 1,300. Nectar Sleep made up 2.9% of all bed frame searches we track, and Emma Sleep accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about bed frames, neither Emma Sleep nor Nectar Sleep appeared in any of the five answers.

Among bed frames worldwide in September 2026

Who do people search for more?

Nectar Sleep, about 8 searches for every 1 for Emma Sleep

Nectar Sleep 9.9K searchesEmma Sleep 1.3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Emma Sleep in 0 of 5Nectar Sleep in 0 of 5

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Top bed frames in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Emma Sleep nor Nectar Sleep showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thuma1st
  2. Saatva2nd
  3. IKEA3rd
  4. Zinus4th
  5. Article5th
  6. Floyd–
  7. Nectar Sleep–
  8. Castlery–
  9. Sleep Number–
  10. +1 more
  11. Emma Sleep–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thuma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zinus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Article2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saatva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Floyd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nectar Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Castlery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sleep Number0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about bed frames

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Emma Sleep or Nectar Sleep more popular in search?

This chart shows how often people search Google for Emma Sleep and Nectar Sleep by name. Each line represents a brand's share of searches for all 13 bed frames we track, month by month, from English-language searches worldwide.

Emma Sleep and Nectar Sleep among bed frames worldwide, by month

Share of searches by month for Nectar Sleep, Emma Sleep. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAThumaFloydZinusNectar SleepArticleCastlerySleep NumberAvocadoSaatvaEmma SleepMellowNovilla
Oct 202548.1%35.4%6.1%3.5%2.8%0.83%0.83%0.83%0.37%0.54%0.46%0.21%0.06%
Nov 202543.8%39.2%5.6%3.9%3.1%0.94%0.94%0.94%0.49%0.49%0.42%0.23%0.05%
Dec 202544.2%37.9%6.5%3.9%3.2%0.77%0.77%0.93%0.42%0.77%0.32%0.23%0.08%
Jan 202651.3%32%5.5%3.8%3.1%0.75%0.75%0.93%0.41%0.62%0.41%0.19%0.04%
Feb 202643.3%39%4.8%4.7%3.8%0.76%0.92%0.92%0.51%0.6%0.41%0.19%0.03%
Mar 202641.4%37.3%5.3%8.2%3.7%0.73%0.88%1.1%0.39%0.48%0.3%0.18%0.05%
Apr 202644.3%38%5.7%3.9%3.9%0.78%0.94%0.94%0.42%0.52%0.32%0.19%0.07%
May 202650.9%32.8%4.6%3.9%3.9%0.77%0.77%0.77%0.5%0.5%0.27%0.19%0.07%
Jun 202652.5%32.8%4.6%3.2%3.2%0.64%0.77%0.77%0.42%0.5%0.27%0.19%0.08%
Jul 202651.1%33.8%4.5%3.8%3.1%0.75%0.75%0.62%0.49%0.41%0.26%0.23%0.08%
Aug 202650.1%33.1%5.4%3.7%3.7%0.73%0.73%0.73%0.48%0.48%0.33%0.22%0.12%
Sep 202647.8%36.5%5.2%3.6%2.9%0.86%0.71%0.71%0.56%0.56%0.38%0.21%0.09%

How has the Emma Sleep and Nectar Sleep comparison changed over the last 12 months?

3 findings
  • Nectar Sleep was ahead of Emma Sleep in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Emma Sleep’s share of searches among bed frames worldwide moved from 0.46% to 0.38%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Nectar Sleep’s share of searches among bed frames worldwide moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 9.9K.

How did search popularity change for bed frames worldwide in September 2026?

2 changes

  1. In September 2026, Nectar Sleep lost share of searches among bed frames worldwide, from 3.7% to 2.9%.

  2. Estimated monthly branded searches for Emma Sleep worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Emma Sleep’s and Nectar Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Emma Sleep

1 branded search term

  • emma bed frame

Nectar Sleep

1 branded search term

  • nectar bed frame

How the Brand Demand Index is measured

Other head-to-heads among bed frames

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