Brooklinen vs The Company Store:Which is more popular?
In September 2026, Brooklinen had more branded searches than The Company Store among bed sheet brands worldwide. Brooklinen had about 165,000 branded searches, while The Company Store had 110,000. Brooklinen made up 13.4% of all bed sheet brand searches we track, and The Company Store accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about bed sheet brands, Brooklinen and The Company Store each appeared in three of the five answers. Brooklinen was mentioned before The Company Store in every answer that named either.
Who do people search for more?
Brooklinen, about 50% more searches than The Company Store
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Brooklinen, named ahead of The Company Store in 3 of 3 answers
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Top bed sheet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brooklinen and The Company Store were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brooklinen was listed before The Company Store in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Quince3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Brooklinen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Company Store3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Parachute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bed Threads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Slumberdown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed sheet brands
5 answers
Asked ChatGPT
“Which bed sheet brand should I buy?”
Asked ChatGPT
“What are the best bed sheet brands?”
Asked ChatGPT
“What's the best bed sheet brand for soft sleep?”
Searched Google, AI Overview
“best bed sheets”
Searched Google, AI Overview
“soft bed sheets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Brooklinen or The Company Store more popular in search?
This chart shows how often people search Google for Brooklinen and The Company Store by name. Each line represents a brand's share of searches for all eight bed sheet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Brooklinen, The Company Store. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sheridan | Quince | Brooklinen | The Company Store | Emma Sleep | Bed Threads | Parachute | Slumberdown |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 24.6% | 12.3% | 10% | 5.5% | 3% | 1.4% | 0.55% |
| Nov 2025 | 35.9% | 22.9% | 16.6% | 11.1% | 6.1% | 4.1% | 2.8% | 0.44% |
| Dec 2025 | 41.4% | 29.3% | 11.7% | 9.6% | 3.5% | 2.9% | 1.3% | 0.38% |
| Jan 2026 | 44.8% | 25.6% | 10.6% | 8.7% | 5.8% | 2.6% | 1.3% | 0.51% |
| Feb 2026 | 43.9% | 26.6% | 11.1% | 9.1% | 5% | 2.7% | 1.3% | 0.4% |
| Mar 2026 | 40.9% | 28% | 11.8% | 9.7% | 4.3% | 3.6% | 1.4% | 0.33% |
| Apr 2026 | 42.1% | 28.6% | 12.2% | 8.2% | 4.5% | 3% | 1.1% | 0.29% |
| May 2026 | 36.2% | 32% | 13.7% | 9.1% | 4.1% | 2.7% | 1.9% | 0.29% |
| Jun 2026 | 38.2% | 29.3% | 12.5% | 10.2% | 4.6% | 3.8% | 1.2% | 0.24% |
| Jul 2026 | 38.1% | 29.2% | 12.5% | 10.2% | 4.6% | 3.1% | 2.1% | 0.24% |
| Aug 2026 | 35% | 32.9% | 11.5% | 9.4% | 5.2% | 2.8% | 2.9% | 0.32% |
| Sep 2026 | 37.8% | 31.8% | 13.4% | 8.9% | 4% | 2.2% | 1.5% | 0.43% |
How has the Brooklinen and The Company Store comparison changed over the last 12 months?
3 findings
- Brooklinen was ahead of The Company Store in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brooklinen’s share of searches among bed sheet brands worldwide moved from 12.3% to 13.4%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, The Company Store’s share of searches among bed sheet brands worldwide moved from 10% to 8.9%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for bed sheet brands worldwide in September 2026?
2 changes
In September 2026, Brooklinen gained share of searches among bed sheet brands worldwide, from 11.5% to 13.4%.
The Company Store’s share of searches among bed sheet brands worldwide has lost ground for 3 months in a row, from 10.2% to 8.9% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brooklinen’s and The Company Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooklinen
1 branded search term
- brooklinen
The Company Store
1 branded search term
- the company store
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