How popular isBrooklinen in search?
In September 2026, there were an estimated 190K branded searches for Brooklinen worldwide which is up 19.6% over the last 12 months. Brooklinen holds 51.9% estimated Share of Search among duvet cover brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brooklinen51.9%
Cozy Earth42.4%
Parachute5.7%
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Which duvet cover brands compete with Brooklinen?
Share of Search by month for Brooklinen, Cozy Earth, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Cozy Earth | Parachute |
|---|---|---|---|
| Oct 2025 | 38.5% | 57.3% | 4.2% |
| Nov 2025 | 38.4% | 57.4% | 4.2% |
| Dec 2025 | 34.1% | 62.2% | 3.7% |
| Jan 2026 | 38.5% | 57.3% | 4.2% |
| Feb 2026 | 42.8% | 52.5% | 4.7% |
| Mar 2026 | 47.4% | 47.4% | 5.2% |
| Apr 2026 | 47.9% | 47.9% | 4.3% |
| May 2026 | 46.8% | 46.8% | 6.3% |
| Jun 2026 | 52.5% | 42.8% | 4.7% |
| Jul 2026 | 50.5% | 41.2% | 8.3% |
| Aug 2026 | 48.5% | 39.6% | 11.9% |
| Sep 2026 | 51.9% | 42.4% | 5.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.9% | 165K | +22.2% | +3.3 points | |
| 2, held 2nd | 42.4% | 135K | +22.7% | +2.9 points | |
| 3, held 3rd | 5.7% | 18.1K | -45.3% | -6.2 points |
51.9%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +3.3 points.
42.4%
Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +2.9 points.
5.7%
Held 3rd. 18.1K estimated branded searches, -45.3% vs prior month. Share -6.2 points.
Compare search popularity between Brooklinen and its closest rivals
Every comparison with Brooklinen
12 comparisons
How has branded search demand for Brooklinen changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brooklinen worldwide rose from 159K to 190K.
- Across the 12 months ending September 2026, Brooklinen’s estimated Share of Search among duvet cover brands worldwide increased from 38.5% to 51.9%.
- Across the 12 months ending September 2026, Brooklinen’s estimated Share of Search among duvet cover brands worldwide peaked at 52.5% in June 2026 and was lowest at 34.1% in December 2025.
- Across the 12 months ending September 2026, Brooklinen rose from 2nd to 1st among duvet cover brands worldwide.
How did search popularity change for duvet cover brands worldwide in September 2026?
3 changes
In September 2026, Brooklinen gained estimated Share of Search among duvet cover brands worldwide, from 48.5% to 51.9%.
In September 2026, Cozy Earth gained estimated Share of Search among duvet cover brands worldwide, from 39.6% to 42.4%.
In September 2026, Parachute lost estimated Share of Search among duvet cover brands worldwide, from 11.9% to 5.7%.
Where does Brooklinen compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bed sheet brands | 2nd of 6 | 23.1% | Show ranking |
| Premium bedding brands | 1st of 5 | 32.6% | Show ranking |
| Duvet brands | 1st of 6 | 45.2% | Show ranking |
| Bamboo sheets brands | 1st of 4 | 45.7% | Show ranking |
| Duvet cover brands | 1st of 3 | 51.9% | Shown above |
How is Brooklinen measured?
Brandwave collects information about searches that people make online using Brooklinen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- brooklinen
- brooklinen bedding
- brooklinen classic
- brooklinen linen
- brooklinen luxe
- brooklinen sheets
- linen brooklinen
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Is Brooklinen your brand?
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