Brandwave

Brooklinen vs Fishers Finery:Which is more popular?

In September 2026, Fishers Finery had more branded searches than Brooklinen among silk pillowcase brands worldwide. Fishers Finery had about 2,400 branded searches, while Brooklinen had 390. Fishers Finery made up 3.7% of all silk pillowcase brand searches we track, and Brooklinen accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about silk pillowcase brands, Fishers Finery appeared in all five answers and Brooklinen in one. Fishers Finery was mentioned before Brooklinen in every answer.

Among silk pillowcase brands worldwide in September 2026

Who do people search for more?

Fishers Finery, about 6 searches for every 1 for Brooklinen

Fishers Finery 2.4K searchesBrooklinen 390 searches

Who does AI mention more?

Fishers Finery, mentioned in every answer we collected

Fishers Finery in 5 of 5Brooklinen in 1 of 5

Who does AI recommend more?

Fishers Finery, named ahead of Brooklinen in every answer

Fishers Finery first in 5Brooklinen never first

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Top silk pillowcase brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fishers Finery appeared in all five answers. Brooklinen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fishers Finery was listed before Brooklinen in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fishers Finery1st
  2. Quince2nd
  3. Slip3rd
  4. Blissy4th
  5. Brooklinen5th
  6. LilySilk6th
  7. Mulberry Park Silks7th
  8. Kitsch–
  9. ZimaSilk–
  10. Alaska Bear–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blissy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fishers Finery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slip4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mulberry Park Silks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LilySilk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooklinen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kitsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZimaSilk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alaska Bear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about silk pillowcase brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Brooklinen or Fishers Finery more popular in search?

This chart shows how often people search Google for Brooklinen and Fishers Finery by name. Each line represents a brand's share of searches for all ten silk pillowcase brands we track, month by month, from English-language searches worldwide.

Brooklinen and Fishers Finery among silk pillowcase brands worldwide, by month

Share of searches by month for Fishers Finery, Brooklinen. The figures are in the table below the chart.

View monthly share of searches table
MonthBlissySlipKitschFishers FineryQuinceMulberry Park SilksLilySilkZimaSilkBrooklinenAlaska Bear
Oct 202577.6%8.5%3.7%3.1%2.1%1.3%1.3%1.3%0.76%0.34%
Nov 202575%9.2%5%3.3%3.3%0.99%0.99%0.81%1.2%0.2%
Dec 202571.7%9.6%6.4%4.3%2.3%1.3%1.9%0.85%1.3%0.26%
Jan 202666.7%13.4%4.9%4%4.9%1.8%1.4%1.4%1.1%0.35%
Feb 202658.3%23.3%5.7%3.1%3.1%1.3%1.1%1.3%2.5%0.34%
Mar 202667.8%13.1%5.8%3.8%3.2%2.1%1.2%1.7%0.78%0.42%
Apr 202664.6%15.3%6.8%3.7%3.7%2%1.4%1.5%0.74%0.32%
May 202658.9%13.9%13.9%3.4%4.1%1.8%1.4%1.4%0.83%0.37%
Jun 202655.3%12.1%18.1%3.6%5.4%1.5%1.3%1.5%0.88%0.39%
Jul 202649.7%11.7%21.5%2.8%9.6%1.2%1%1.2%0.85%0.31%
Aug 202658.5%8.5%15.7%3.8%8.5%1.7%1.1%1.3%0.62%0.27%
Sep 202669.2%10.1%8.3%3.7%3.7%1.5%1.3%1.3%0.6%0.26%

How has the Brooklinen and Fishers Finery comparison changed over the last 12 months?

3 findings

How did search popularity change for silk pillowcase brands worldwide in September 2026?

2 changes

  1. In September 2026, Fishers Finery rose from 5th to 4th among silk pillowcase brands worldwide.

  2. Estimated monthly branded searches for Brooklinen worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brooklinen’s and Fishers Finery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brooklinen

1 branded search term

  • brooklinen silk pillowcase

Fishers Finery

1 branded search term

  • fishers finery

How the Brand Demand Index is measured

Other head-to-heads among silk pillowcase brands

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