Blissy vs Brooklinen:Which is searched more?
In September 2026, Blissy had more branded searches than Brooklinen among silk pillowcase brands worldwide. Blissy had about 45,200 branded searches, while Brooklinen had 390. Blissy made up 69.2% of all silk pillowcase brand searches we track, and Brooklinen accounted for 0.6%. These are worldwide searches for English-language branded terms.
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Is Blissy or Brooklinen more popular in search?
Compare the brands people buy silk pillowcases from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Blissy, Brooklinen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blissy | Slip | Kitsch | Fishers Finery | Quince | Mulberry Park Silks | LilySilk | ZimaSilk | Brooklinen | Alaska Bear |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.6% | 8.5% | 3.7% | 3.1% | 2.1% | 1.3% | 1.3% | 1.3% | 0.76% | 0.34% |
| Nov 2025 | 75% | 9.2% | 5% | 3.3% | 3.3% | 0.99% | 0.99% | 0.81% | 1.2% | 0.2% |
| Dec 2025 | 71.7% | 9.6% | 6.4% | 4.3% | 2.3% | 1.3% | 1.9% | 0.85% | 1.3% | 0.26% |
| Jan 2026 | 66.7% | 13.4% | 4.9% | 4% | 4.9% | 1.8% | 1.4% | 1.4% | 1.1% | 0.35% |
| Feb 2026 | 58.3% | 23.3% | 5.7% | 3.1% | 3.1% | 1.3% | 1.1% | 1.3% | 2.5% | 0.34% |
| Mar 2026 | 67.8% | 13.1% | 5.8% | 3.8% | 3.2% | 2.1% | 1.2% | 1.7% | 0.78% | 0.42% |
| Apr 2026 | 64.6% | 15.3% | 6.8% | 3.7% | 3.7% | 2% | 1.4% | 1.5% | 0.74% | 0.32% |
| May 2026 | 58.9% | 13.9% | 13.9% | 3.4% | 4.1% | 1.8% | 1.4% | 1.4% | 0.83% | 0.37% |
| Jun 2026 | 55.3% | 12.1% | 18.1% | 3.6% | 5.4% | 1.5% | 1.3% | 1.5% | 0.88% | 0.39% |
| Jul 2026 | 49.7% | 11.7% | 21.5% | 2.8% | 9.6% | 1.2% | 1% | 1.2% | 0.85% | 0.31% |
| Aug 2026 | 58.5% | 8.5% | 15.7% | 3.8% | 8.5% | 1.7% | 1.1% | 1.3% | 0.62% | 0.27% |
| Sep 2026 | 69.2% | 10.1% | 8.3% | 3.7% | 3.7% | 1.5% | 1.3% | 1.3% | 0.6% | 0.26% |
How has the Blissy and Brooklinen comparison changed over the last 12 months?
3 findings
- Blissy was ahead of Brooklinen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blissy’s share of searches among silk pillowcase brands worldwide moved from 77.6% to 69.2%, and its estimated monthly branded searches moved from 60.2K to 45.2K.
- Across the 12 months ending September 2026, Brooklinen’s share of searches among silk pillowcase brands worldwide moved from 0.76% to 0.6%, and its estimated monthly branded searches moved from 590 to 390.
How did search popularity change for silk pillowcase brands worldwide in September 2026?
2 changes
In September 2026, Blissy gained share of searches among silk pillowcase brands worldwide, from 58.5% to 69.2%.
Estimated monthly branded searches for Brooklinen worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Blissy’s and Brooklinen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blissy
2 branded search terms
- blissy
- blissy pillowcase
Brooklinen
1 branded search term
- brooklinen silk pillowcase
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