Brooklinen vs Onsen:Which is more popular?
In September 2026, Brooklinen had more branded searches than Onsen among towel brands worldwide. Brooklinen had about 165,000 branded searches, while Onsen had 1,300. Brooklinen made up 1.5% of all towel brand searches we track, and Onsen accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about towel brands, Onsen appeared in four of the five answers and Brooklinen in three. Brooklinen was mentioned before Onsen in three out of four answers that named either.
Who do people search for more?
Brooklinen, about 127 searches for every 1 for Onsen
Who does AI mention more?
Onsen, mentioned in 4 of 5 answers, Brooklinen in 3
Who does AI recommend more?
Brooklinen, named ahead of Onsen in 3 of 4 answers
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Top towel brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Onsen was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Brooklinen was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Brooklinen was listed before Onsen in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pottery Barn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Frontgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Onsen4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brooklinen3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Parachute2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ralph Lauren0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dunelm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Christy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sanderson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about towel brands
5 answers
Asked ChatGPT
“Which towel brand should I buy?”
Asked ChatGPT
“What are the best towel brands?”
Asked ChatGPT
“What's the best towel brand for everyday bathroom?”
Searched Google, AI Overview
“best bath towels”
Searched Google, AI Overview
“best towel brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Brooklinen or Onsen more popular in search?
This chart shows how often people search Google for Brooklinen and Onsen by name. Each line represents a brand's share of searches for all 11 towel brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Brooklinen, Onsen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ralph Lauren | Dunelm | Pottery Barn | Sheridan | Brooklinen | Frontgate | Christy | Sanderson | Bedeck | Parachute | Onsen |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 33.2% | 18.2% | 3.8% | 1.1% | 1.1% | 1.3% | 0.4% | 0.22% | 0.18% | 0.01% |
| Nov 2025 | 39.2% | 26.2% | 21.4% | 3.4% | 1.6% | 1.3% | 6.4% | 0.26% | 0.14% | 0.17% | 0.01% |
| Dec 2025 | 43% | 28.7% | 19.3% | 4.1% | 1.2% | 0.95% | 2.1% | 0.35% | 0.16% | 0.16% | <0.01% |
| Jan 2026 | 38.4% | 31.4% | 21% | 4.4% | 1% | 1% | 1.9% | 0.46% | 0.21% | 0.14% | <0.01% |
| Feb 2026 | 34% | 34% | 22.7% | 4.4% | 1.1% | 1.1% | 1.7% | 0.5% | 0.23% | 0.15% | 0.01% |
| Mar 2026 | 33.8% | 33.8% | 22.6% | 4.7% | 1.4% | 1.4% | 1.4% | 0.5% | 0.27% | 0.18% | 0.01% |
| Apr 2026 | 34.6% | 34.6% | 18.9% | 4.8% | 1.4% | 1.7% | 3.1% | 0.51% | 0.28% | 0.19% | 0.01% |
| May 2026 | 35% | 35% | 19.1% | 4.6% | 1.7% | 1.7% | 1.7% | 0.52% | 0.35% | 0.28% | 0.01% |
| Jun 2026 | 35.7% | 35.7% | 19.5% | 4.4% | 1.4% | 1.2% | 1.2% | 0.43% | 0.43% | 0.19% | 0.01% |
| Jul 2026 | 36.1% | 29.5% | 24.2% | 4.4% | 1.5% | 1.2% | 1.8% | 0.53% | 0.53% | 0.24% | <0.01% |
| Aug 2026 | 36.1% | 36.1% | 19.8% | 3.6% | 1.2% | 1.2% | 0.97% | 0.44% | 0.44% | 0.2% | 0.01% |
| Sep 2026 | 38.2% | 31.3% | 20.9% | 4.4% | 1.5% | 1.3% | 1% | 0.69% | 0.46% | 0.21% | 0.01% |
How has the Brooklinen and Onsen comparison changed over the last 12 months?
3 findings
- Brooklinen was ahead of Onsen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brooklinen’s share of searches among towel brands worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Onsen’s share of searches among towel brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for towel brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Brooklinen worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Brooklinen’s and Onsen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooklinen
1 branded search term
- brooklinen
Onsen
2 branded search terms
- onsen towel
- onsen towels
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