How popular isCozy Earth in search?
In September 2026, there were an estimated 137K branded searches for Cozy Earth worldwide which is down 32.4% over the last 12 months. Cozy Earth holds 36% estimated Share of Search among duvet cover brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brooklinen49.7%
Cozy Earth36%
Parachute14.3%
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Which duvet cover brands compete with Cozy Earth?
Share of Search by month for Brooklinen, Cozy Earth, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Cozy Earth | Parachute |
|---|---|---|---|
| Oct 2025 | 38.9% | 49.9% | 11.2% |
| Nov 2025 | 39% | 52% | 9.1% |
| Dec 2025 | 35.8% | 55.5% | 8.7% |
| Jan 2026 | 30.3% | 38.2% | 31.6% |
| Feb 2026 | 39.1% | 40.5% | 20.3% |
| Mar 2026 | 46.3% | 39.5% | 14.3% |
| Apr 2026 | 46.3% | 40.7% | 13.1% |
| May 2026 | 45.1% | 39.9% | 15% |
| Jun 2026 | 51.3% | 35.6% | 13% |
| Jul 2026 | 48.6% | 34.1% | 17.2% |
| Aug 2026 | 47.8% | 33% | 19.3% |
| Sep 2026 | 49.7% | 36% | 14.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 190K | +16.6% | +1.9 points | |
| 2, held 2nd | 36% | 137K | +22.2% | +3 points | |
| 3, held 3rd | 14.3% | 54.7K | -16.7% | -5 points |
49.7%
Held 1st. 190K estimated branded searches, +16.6% vs prior month. Share +1.9 points.
36%
Held 2nd. 137K estimated branded searches, +22.2% vs prior month. Share +3 points.
14.3%
Held 3rd. 54.7K estimated branded searches, -16.7% vs prior month. Share -5 points.
Compare search popularity between Cozy Earth and its closest rivals
Every comparison with Cozy Earth
6 comparisons
How has branded search demand for Cozy Earth changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cozy Earth worldwide fell from 203K to 137K.
- Across the 12 months ending September 2026, Cozy Earth’s estimated Share of Search among duvet cover brands worldwide decreased from 49.9% to 36%.
- Across the 12 months ending September 2026, Cozy Earth’s estimated Share of Search among duvet cover brands worldwide peaked at 55.5% in December 2025 and was lowest at 33% in August 2026.
- Across the 12 months ending September 2026, Cozy Earth fell from 1st to 2nd among duvet cover brands worldwide.
How did search popularity change for duvet cover brands worldwide in September 2026?
3 changes
In September 2026, Cozy Earth gained estimated Share of Search among duvet cover brands worldwide, from 33% to 36%.
In September 2026, Brooklinen gained estimated Share of Search among duvet cover brands worldwide, from 47.8% to 49.7%.
In September 2026, Parachute lost estimated Share of Search among duvet cover brands worldwide, from 19.3% to 14.3%.
Where does Cozy Earth compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Premium bedding brands | 2nd of 5 | 23.6% | Show ranking |
| Bamboo sheets brands | 2nd of 4 | 34.8% | Show ranking |
| Duvet cover brands | 2nd of 3 | 36% | Shown above |
How is Cozy Earth measured?
Brandwave collects information about searches that people make online using Cozy Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- cozy earth
- cozy earth bedding
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