Cozy Earth vs Lunya:Which is more popular?
In September 2026, Cozy Earth and Lunya were level in searches among sleepwear brands worldwide, with an estimated 18.1K branded searches each, at 4.1% of the total each. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Cozy Earth appeared in two of the five answers and Lunya in one. Cozy Earth and Lunya were each mentioned first in one of the two answers that named either.
Who do people search for more?
Cozy Earth and Lunya are searched for about as often as each other.
Who does AI mention more?
Cozy Earth, mentioned in 2 of 5 answers, Lunya in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Cozy Earth vs Lunya and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sleepwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cozy Earth was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lunya was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cozy Earth and Lunya were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lake Pajamas1st
Eberjey2nd- Cozy Earth3rd
SKIMS4th
Printfresh5th
Quince6th
Petite Plume7th
Lunya8th
Peter Alexander–
Derek Rose–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lake Pajamas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Eberjey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Printfresh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cozy Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Petite Plume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SKIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lunya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peter Alexander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Derek Rose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleepwear brands
5 answers
Asked ChatGPT
“Which pajama brand should I buy?”
Asked ChatGPT
“What are the best pajama brands?”
Asked ChatGPT
“What's the best pajama brand for hot sleepers?”
Searched Google, AI Overview
“pajamas”
Searched Google, AI Overview
“pajama sets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Cozy Earth or Lunya more popular in search?
This chart shows how often people search Google for Cozy Earth and Lunya by name. Each line represents a brand's share of searches for all 14 sleepwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cozy Earth, Lunya. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lake Pajamas | Peter Alexander | Eberjey | Petite Plume | Printfresh | SKIMS | Derek Rose | Cozy Earth | Lunya | Papinelle | PJ Salvage | BedHead Pajamas | Desmond & Dempsey | Quince |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.2% | 18.1% | 13.3% | 10.8% | 7.3% | 7.3% | 4% | 4% | 4.9% | 2.7% | 4.9% | 3.2% | 2.7% | 0.83% |
| Nov 2025 | 19.3% | 14.4% | 13% | 10.6% | 4.8% | 15.8% | 2.1% | 5.8% | 3.2% | 1.7% | 4.8% | 1.7% | 2.1% | 0.7% |
| Dec 2025 | 16.7% | 16.2% | 11.2% | 9.2% | 5% | 16.7% | 2.7% | 7.5% | 3.4% | 2.3% | 4.1% | 1.8% | 2.3% | 0.99% |
| Jan 2026 | 20% | 14.3% | 9% | 9% | 7.4% | 11% | 7.4% | 4.9% | 4.9% | 2.7% | 4% | 2.2% | 2.2% | 0.96% |
| Feb 2026 | 21% | 12.2% | 9.4% | 9.4% | 6.3% | 14% | 5.1% | 5.1% | 5.1% | 2.8% | 4.2% | 1.9% | 2.3% | 1.2% |
| Mar 2026 | 16.8% | 20.9% | 9.2% | 9.2% | 7.5% | 11.3% | 4.1% | 3.4% | 5% | 3.4% | 3.4% | 2.3% | 2.8% | 0.77% |
| Apr 2026 | 18.4% | 16.8% | 10% | 8.2% | 10% | 8.2% | 4.5% | 4.5% | 5.5% | 4.5% | 3.7% | 2.5% | 2.5% | 0.81% |
| May 2026 | 16.8% | 18.8% | 11.2% | 9.2% | 11.2% | 6.2% | 4.1% | 4.1% | 6.2% | 4.1% | 2.7% | 2.2% | 2.2% | 0.89% |
| Jun 2026 | 18.9% | 21.1% | 10.3% | 8.4% | 8.4% | 5.7% | 4.6% | 4.6% | 4.6% | 3.8% | 3.1% | 2.5% | 3.1% | 0.8% |
| Jul 2026 | 27.8% | 11.4% | 10.2% | 6.8% | 8.3% | 12.4% | 3.7% | 4.6% | 3.7% | 3% | 3% | 2% | 2% | 0.93% |
| Aug 2026 | 17.2% | 14.9% | 11.5% | 9.4% | 11.5% | 9.4% | 5.2% | 3.4% | 4.2% | 3.4% | 3.4% | 2.3% | 2.8% | 1.3% |
| Sep 2026 | 16.9% | 12.6% | 11.3% | 11.3% | 11.3% | 9.3% | 6.2% | 4.1% | 4.1% | 3.4% | 3.4% | 2.8% | 2.3% | 1% |
Cozy Earth sells other things too, so only its searches that name this product count here, like “cozy earth pajamas”.
How has the Cozy Earth and Lunya comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Cozy Earth took it in November 2025, Lunya took it in March 2026, Cozy Earth took it in July 2026, Lunya took it in August 2026.
- Across the 12 months ending September 2026, Cozy Earth’s share of searches among sleepwear brands worldwide moved from 4% to 4.1%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Lunya’s share of searches among sleepwear brands worldwide moved from 4.9% to 4.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for sleepwear brands worldwide in September 2026?
2 changes
In September 2026, Cozy Earth overtook Lunya to rank 8th among sleepwear brands worldwide, with 4.1% of the searches.
Estimated monthly branded searches for Lunya worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cozy Earth’s and Lunya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cozy Earth
1 branded search term
- cozy earth pajamas
Lunya
1 branded search term
- lunya
Other head-to-heads among sleepwear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.