How popular isParachute in search?
In September 2026, there were an estimated 54.7K branded searches for Parachute worldwide which is up 19.5% over the last 12 months. Parachute holds 14.3% estimated Share of Search among duvet cover brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brooklinen49.7%
Cozy Earth36%
Parachute14.3%
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Which duvet cover brands compete with Parachute?
Share of Search by month for Brooklinen, Cozy Earth, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Cozy Earth | Parachute |
|---|---|---|---|
| Oct 2025 | 38.9% | 49.9% | 11.2% |
| Nov 2025 | 39% | 52% | 9.1% |
| Dec 2025 | 35.8% | 55.5% | 8.7% |
| Jan 2026 | 30.3% | 38.2% | 31.6% |
| Feb 2026 | 39.1% | 40.5% | 20.3% |
| Mar 2026 | 46.3% | 39.5% | 14.3% |
| Apr 2026 | 46.3% | 40.7% | 13.1% |
| May 2026 | 45.1% | 39.9% | 15% |
| Jun 2026 | 51.3% | 35.6% | 13% |
| Jul 2026 | 48.6% | 34.1% | 17.2% |
| Aug 2026 | 47.8% | 33% | 19.3% |
| Sep 2026 | 49.7% | 36% | 14.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 190K | +16.6% | +1.9 points | |
| 2, held 2nd | 36% | 137K | +22.2% | +3 points | |
| 3, held 3rd | 14.3% | 54.7K | -16.7% | -5 points |
49.7%
Held 1st. 190K estimated branded searches, +16.6% vs prior month. Share +1.9 points.
36%
Held 2nd. 137K estimated branded searches, +22.2% vs prior month. Share +3 points.
14.3%
Held 3rd. 54.7K estimated branded searches, -16.7% vs prior month. Share -5 points.
Compare search popularity between Parachute and its closest rivals
How has branded search demand for Parachute changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Parachute worldwide rose from 45.8K to 54.7K.
- Across the 12 months ending September 2026, Parachute’s estimated Share of Search among duvet cover brands worldwide increased from 11.2% to 14.3%.
- Across the 12 months ending September 2026, Parachute’s estimated Share of Search among duvet cover brands worldwide peaked at 31.6% in January 2026 and was lowest at 8.7% in December 2025.
How did search popularity change for duvet cover brands worldwide in September 2026?
3 changes
In September 2026, Cozy Earth gained estimated Share of Search among duvet cover brands worldwide, from 33% to 36%.
In September 2026, Brooklinen gained estimated Share of Search among duvet cover brands worldwide, from 47.8% to 49.7%.
In September 2026, Parachute lost estimated Share of Search among duvet cover brands worldwide, from 19.3% to 14.3%.
Where does Parachute compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bed sheet brands | 3rd of 6 | 6.9% | Show ranking |
| Premium bedding brands | 5th of 5 | 9.4% | Show ranking |
| Duvet brands | 4th of 6 | 12.3% | Show ranking |
| Duvet cover brands | 3rd of 3 | 14.3% | Shown above |
How is Parachute measured?
Brandwave collects information about searches that people make online using Parachute’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- parachute bedding
- parachute home
- parachute linen
- parachute percale
- parachute sheets
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Is Parachute your brand?
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