Brandwave

How popular isQuince?

In September 2026, people searched for Quince by name about 585,000 times worldwide, a 49.6% increase from the previous year. These searches made up 6.7% of all global cashmere brand searches, placing Quince fifth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about cashmere brands, Quince appeared in all answers and was the most recommended of the 14.

Search and AI answers in September 2026

Quince is the fifth most searched of 14 competitors and the most recommended in AI answers.

  1. Johnstons of ElginShare of searches 22.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. N.PealShare of searches 18.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  3. NaadamShare of searches 12.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Pringle of ScotlandShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. QuinceShare of searches 6.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+9 more

Quince website (opens in a new tab)

Follow Quince and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top cashmere brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quince appeared in all five answers. Quince is the most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Quince1st
  2. Loro Piana2nd
  3. Naadam3rd
  4. Johnstons of Elgin4th
  5. Jenni Kayne5th
  6. Brunello Cucinelli6th
  7. White + Warren7th
  8. J.Crew8th
  9. N.Peal9th
  10. Pringle of Scotland–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Naadam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jenni Kayne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loro Piana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • White + Warren3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • J.Crew3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Johnstons of Elgin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • N.Peal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brunello Cucinelli2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pringle of Scotland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about cashmere brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which cashmere brands compete with Quince?

Quince against cashmere brands worldwide, by month

Share of searches by month for Johnstons of Elgin, N.Peal, Naadam, Pringle of Scotland, Quince, Jumper 1234, White + Warren, J.Crew, Chinti & Parker, Jenni Kayne, Loro Piana. The figures are in the table below the chart.

View monthly share of searches table
MonthJohnstons of ElginN.PealNaadamPringle of ScotlandQuinceJumper 1234White + WarrenJ.CrewChinti & ParkerJenni KayneLoro PianaAlludeBrunello CucinelliBrora
Oct 202517.3%17.3%17.3%9.5%6.3%2.3%6.3%8.6%5.2%2.8%2.3%1.9%2.1%0.68%
Nov 202518.1%14.8%22.1%8.1%8.1%1.6%5.4%7.2%5.4%3%2.4%1.3%1.9%0.57%
Dec 202521.4%17.5%17.5%7.8%9.6%1.3%4.3%7%4.3%2.3%2.3%1%2.9%0.69%
Jan 202624.5%16.4%16.4%9%6%1.8%4.9%5.9%4.9%2.2%2.7%1.5%3%0.97%
Feb 202620.6%16.9%13.8%9.2%6.2%2.2%5%7.3%5%5%2.7%1.8%3%1%
Mar 202616.4%36.7%11%9%4.9%1.8%4%3.6%3.3%1.8%2.7%1.5%2.6%0.79%
Apr 202620.7%25.3%13.8%11.3%4.1%1.8%5%4.1%4.1%2.2%2.8%1.5%2.2%0.99%
May 202622.2%22.2%14.9%12.2%4.4%1.3%4.4%3.5%4.4%2.4%3%1.3%2.6%1.1%
Jun 202624.5%24.5%13.4%13.4%4%1.2%4%3.2%4%1.7%2.2%1.2%2.1%0.9%
Jul 202622.4%15%22.4%12.2%3.6%1.1%4.5%3.6%4.5%2%4.5%1.3%2.2%0.83%
Aug 202624.5%20.1%13.4%11%4.9%2.1%4.9%4.3%4%2.7%2.7%1.8%2.4%1.4%
Sep 202622.4%18.3%12.3%10%6.7%5.5%5.5%5.4%3.6%3%2.4%2%1.9%1%

  1. 1.Johnstons of Elgin

    22.4%

    Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share -2.1 points.

  2. 2.N.Peal

    18.3%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share -1.8 points.

  3. 3.Naadam

    12.3%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share -1.1 points.

  4. 4.Pringle of Scotland

    10%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share -1 points.

  5. 5.Quince

    6.7%

    Held 5th. 12.1K estimated branded searches, +83.3% vs prior month. Share +1.8 points.

  6. 6.Jumper 1234

    5.5%

    Moved from 12th to 6th. 9.9K estimated branded searches, +241.4% vs prior month. Share +3.3 points.

  7. 7.White + Warren

    5.5%

    Moved from 6th to 7th. 9.9K estimated branded searches, +50% vs prior month. Share +0.6 points.

  8. 8.J.Crew

    5.4%

    Moved from 7th to 8th. 9.8K estimated branded searches, +69% vs prior month. Share +1.1 points.

  9. 9.Chinti & Parker

    3.6%

    Moved from 8th to 9th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.4 points.

  10. 10.Jenni Kayne

    3%

    Moved from 9th to 10th. 5.4K estimated branded searches, +50% vs prior month. Share +0.3 points.

  11. 11.Loro Piana

    2.4%

    Moved from 10th to 11th. 4.4K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

  12. 12.Allude

    2%

    Moved from 13th to 12th. 3.6K estimated branded searches, +50% vs prior month. Share +0.2 points.

  13. 13.Brunello Cucinelli

    1.9%

    Moved from 11th to 13th. 3.5K estimated branded searches, +9.4% vs prior month. Share -0.4 points.

  14. 14.Brora

    1%

    Held 14th. 1.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

Loro Piana and Brunello Cucinelli sell other things too, so only their searches that name this product count here, like “loro piana cashmere”.

Compare popularity between Quince and its closest rivals

Every comparison with Quince

122 comparisons

How has branded search demand for Quince changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Quince worldwide rose from 391K to 585K.
  • Across the 12 months ending September 2026, Quince’s share of searches among cashmere brands worldwide peaked at 9.6% in December 2025 and was lowest at 3.6% in July 2026.
  • Across the 12 months ending September 2026, Quince rose from 6th to 5th among cashmere brands worldwide.

How did search popularity change for cashmere brands worldwide in September 2026?

6 changes

  1. In September 2026, Jumper 1234 overtook White + Warren and 5 others to rank 6th among cashmere brands worldwide, with 5.5% of the searches.

  2. In September 2026, Quince gained share of searches among cashmere brands worldwide, from 4.9% to 6.7%.

  3. In September 2026, J.Crew gained share of searches among cashmere brands worldwide, from 4.3% to 5.4%.

  4. In September 2026, White + Warren gained share of searches among cashmere brands worldwide, from 4.9% to 5.5%.

  5. In September 2026, Johnstons of Elgin lost share of searches among cashmere brands worldwide, from 24.5% to 22.4%.

  6. In September 2026, N.Peal lost share of searches among cashmere brands worldwide, from 20.1% to 18.3%.

How are Quince’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Quince’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • quince ballet flats
  • quince bamboo sheets
  • quince bed sheets
  • quince bedding
  • quince cashmere
  • quince clothing
  • quince coat
  • quince comforter
  • quince crossbody bag
  • quince curtains
  • quince duvet
  • quince duvet cover
  • quince flats
  • quince maternity
  • quince pajamas
  • quince quilt
  • quince sheet set
  • quince sheets
  • quince silk pajamas
  • quince silk pillowcase
  • quince underwear
  • quince.com

Do you work for Quince? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Quince compete?

Quince is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion retailers11th of 130.41%Show ranking
Crossbody purse brands7th of 70.03%Show ranking
Sustainable clothing brands2nd of 138.6%Show ranking
Underwear brands12th of 120.13%Show ranking
Coats11th of 110.64%Show ranking
Sleepwear brands14th of 141%Show ranking
Maternity clothing brands9th of 132.1%Show ranking
Bamboo sheets brands4th of 72.1%Show ranking
Curtain brands7th of 92.2%Show ranking
Bed sheet brands2nd of 833.2%Show ranking
Duvet cover brands4th of 54.3%Show ranking
Ballet flat brands9th of 102.1%Show ranking
Cashmere brands5th of 146.7%Shown above
Duvet brands2nd of 917.3%Show ranking
Silk pillowcase brands5th of 103.7%Show ranking
Creator with pink hair and a pink jacket

Is Quince your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free