Brandwave

Quince vs Tory Burch:Which is more popular?

In September 2026, Tory Burch had more branded searches than Quince among crossbody purse brands worldwide. Tory Burch had about 1.5 million branded searches, while Quince had 1,900. Tory Burch made up 19.8% of all crossbody purse brand searches we track, and Quince accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Quince appeared in four of the five answers and Tory Burch in two. Quince was mentioned before Tory Burch in three out of five answers.

Among crossbody purse brands worldwide in September 2026

Who do people search for more?

Tory Burch, about 789 searches for every 1 for Quince

Tory Burch 1.5M searchesQuince 1.9K searches

Who does AI mention more?

Quince, mentioned in 4 of 5 answers, Tory Burch in 2

Quince in 4 of 5Tory Burch in 2 of 5

Who does AI recommend more?

Quince, named ahead of Tory Burch in 3 of 5 answers

Quince first in 3Tory Burch first in 2

Follow Quince vs Tory Burch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tory Burch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Quince was listed before Tory Burch in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coach1st
  2. Michael Kors2nd
  3. Quince3rd
  4. Longchamp4th
  5. Kate Spade5th
  6. Tory Burch6th
  7. Baggallini6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quince4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michael Kors2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tory Burch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baggallini2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crossbody purse brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Quince or Tory Burch more popular in search?

This chart shows how often people search Google for Quince and Tory Burch by name. Each line represents a brand's share of searches for all seven crossbody purse brands we track, month by month, from English-language searches worldwide.

Quince and Tory Burch among crossbody purse brands worldwide, by month

Share of searches by month for Tory Burch, Quince. The figures are in the table below the chart.

View monthly share of searches table
MonthCoachMichael KorsTory BurchKate SpadeBaggalliniLongchampQuince
Oct 202526.7%39.9%17.8%14.6%0.72%0.26%0.03%
Nov 202525%37.2%20.4%16.7%0.55%0.16%0.02%
Dec 202528.9%35.3%19.3%15.8%0.52%0.19%0.03%
Jan 202630.8%37.7%16.9%13.7%0.68%0.2%0.03%
Feb 202631.8%31.8%21.3%14.2%0.7%0.21%0.03%
Mar 202630.3%30.3%24.7%13.5%0.82%0.3%0.03%
Apr 202630.2%30.2%24.7%13.5%1%0.24%0.04%
May 202627.9%27.9%27.9%15.2%0.75%0.28%0.04%
Jun 202634.7%28.4%23.2%12.7%0.77%0.28%0.05%
Jul 202632.6%32.6%21.8%11.9%0.72%0.26%0.03%
Aug 202637.2%30.4%20.3%11.1%0.67%0.25%0.03%
Sep 202636.2%29.6%19.8%13.2%0.8%0.29%0.03%

How has the Quince and Tory Burch comparison changed over the last 12 months?

3 findings
  • Tory Burch was ahead of Quince in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Quince’s share of searches among crossbody purse brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Tory Burch’s share of searches among crossbody purse brands worldwide moved from 17.8% to 19.8%, and its estimated monthly branded searches moved from 1.2M to 1.5M.

How did search popularity change for crossbody purse brands worldwide in September 2026?

2 changes

  1. Tory Burch’s share of searches among crossbody purse brands worldwide has lost ground for 3 months in a row, from 23.2% to 19.8% in September 2026.

  2. Estimated monthly branded searches for Quince worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Quince’s and Tory Burch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Quince

1 branded search term

  • quince crossbody bag

Tory Burch

1 branded search term

  • tory burch

How the Brand Demand Index is measured

Other head-to-heads among crossbody purse brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free