Dunelm vs Quince:Which is more popular?
In September 2026, Dunelm had more branded searches than Quince among curtain brands worldwide. Dunelm had about 110,000 branded searches, while Quince had 8,100. Dunelm made up 29.6% of all curtain brand searches we track, and Quince accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about curtain brands, Quince appeared in four of the five answers and Dunelm in none.
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Top curtain brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dunelm did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Quince1st
Pottery Barn2nd
IKEA3rd
West Elm4th
Dunelm–
Next–
John Lewis–
Hillarys–
Habitat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pottery Barn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quince4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- West Elm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dunelm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Next0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- John Lewis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hillarys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Habitat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about curtain brands
5 answers
Asked ChatGPT
“Which curtain brand should I buy?”
Asked ChatGPT
“What are the best curtain brands?”
Asked ChatGPT
“What's the best curtain brand for living room windows?”
Searched Google, AI Overview
“blackout curtains”
Searched Google, AI Overview
“best curtains”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Dunelm or Quince more popular in search?
This chart shows how often people search Google for Dunelm and Quince by name. Each line represents a brand's share of searches for all nine curtain brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dunelm, Quince. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunelm | IKEA | Next | John Lewis | Pottery Barn | West Elm | Quince | Hillarys | Habitat |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 28.4% | 19.1% | 7% | 3.8% | 2.6% | 1.4% | 1.7% | 1.1% |
| Nov 2025 | 33% | 26.9% | 22.1% | 6.6% | 3.6% | 3% | 1.6% | 2% | 1.1% |
| Dec 2025 | 29.5% | 29.5% | 24.1% | 5.9% | 3.9% | 3.2% | 1.8% | 1.2% | 0.94% |
| Jan 2026 | 30.3% | 30.3% | 20.4% | 6.1% | 4.1% | 3.3% | 2.2% | 2.2% | 0.99% |
| Feb 2026 | 29.1% | 29.1% | 23.8% | 5.8% | 3.9% | 3.2% | 2.1% | 2.1% | 0.93% |
| Mar 2026 | 26% | 31.5% | 26% | 5.2% | 3.5% | 2.8% | 2.3% | 1.9% | 0.83% |
| Apr 2026 | 27.7% | 27.7% | 27.7% | 5.5% | 3.7% | 3% | 2% | 1.7% | 0.89% |
| May 2026 | 26.4% | 26.4% | 32.1% | 4.3% | 3.5% | 2.9% | 2.4% | 1.3% | 0.7% |
| Jun 2026 | 28% | 28% | 28% | 4.6% | 3.7% | 3.1% | 2.5% | 1.4% | 0.74% |
| Jul 2026 | 23.9% | 29.2% | 29.2% | 4.8% | 3.9% | 3.9% | 2.6% | 1.7% | 0.77% |
| Aug 2026 | 25.3% | 30.7% | 25.3% | 5.1% | 4.1% | 4.1% | 2.8% | 1.8% | 0.81% |
| Sep 2026 | 29.6% | 29.6% | 24.4% | 4.9% | 3.3% | 3.3% | 2.2% | 1.8% | 0.97% |
Dunelm sells other things too, so only its searches that name this product count here, like “dunelm curtain”.
How has the Dunelm and Quince comparison changed over the last 12 months?
3 findings
- Dunelm was ahead of Quince in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dunelm’s share of searches among curtain brands worldwide moved from 34.9% to 29.6%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Quince’s share of searches among curtain brands worldwide moved from 1.4% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
How did search popularity change for curtain brands worldwide in September 2026?
2 changes
In September 2026, Dunelm overtook IKEA to become the leader among curtain brands worldwide, with 29.6% of the searches.
In September 2026, Quince lost share of searches among curtain brands worldwide, from 2.8% to 2.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dunelm’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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