Maternity clothing brands:Which are most popular?
In September 2026, PinkBlush was the most searched maternity clothing brand worldwide, accounting for 54.8% of all searches among the 13 brands we track. When we checked with ChatGPT and Google AI Overviews, Old Navy and Hatch showed up in every answer. Old Navy was recommended most often, coming first in two out of five responses.
PinkBlushShare of searches 54.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Kindred BravelyShare of searches 12.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
MamaliciousShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Old NavyShare of searches 6.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Motherhood MaternityShare of searches 3.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top maternity clothing brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Old Navy and Hatch appeared every time. Old Navy was recommended most often, coming first in two out of five answers. Hatch was second, and Quince was third. Mamalicious, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- PinkBlush3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quince3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kindred Bravely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Seraphine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ingrid & Isabel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mamalicious0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motherhood Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ripe Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Storq0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Isabella Oliver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cake Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about maternity clothing brands
5 answers
Asked ChatGPT
“Which maternity clothing brand should I buy?”
Asked ChatGPT
“What are the best maternity clothing brands?”
Asked ChatGPT
“What's the best maternity clothing brand for work clothes?”
Searched Google, AI Overview
“maternity clothes”
Searched Google, AI Overview
“best maternity clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which maternity clothing brands do people search for most?
This chart shows how often people search Google for each maternity clothing brand by name. Each line represents a brand's share of searches for all 13 maternity clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for PinkBlush, Kindred Bravely, Mamalicious, Old Navy, Motherhood Maternity, Seraphine, Hatch, Ripe Maternity, Quince, Ingrid & Isabel. The figures are in the table below the chart.
View monthly share of searches table
| Month | PinkBlush | Kindred Bravely | Mamalicious | Old Navy | Motherhood Maternity | Seraphine | Hatch | Ripe Maternity | Quince | Ingrid & Isabel | Storq | Isabella Oliver | Cake Maternity |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 17.6% | 7.3% | 9.6% | 7.9% | 6.4% | 4.3% | 4.3% | 1.9% | 2.4% | 1.2% | 1.3% | 0.67% |
| Nov 2025 | 33.9% | 20.7% | 6.7% | 9.3% | 7.6% | 6.2% | 4.1% | 4.1% | 1.5% | 2.5% | 1.5% | 1.1% | 0.65% |
| Dec 2025 | 31.6% | 23.6% | 6.3% | 8.7% | 8.7% | 5.8% | 4.7% | 3.9% | 1.7% | 1.9% | 1.4% | 1.2% | 0.74% |
| Jan 2026 | 37% | 16.6% | 6.7% | 9.1% | 7.5% | 6.1% | 6.1% | 3.3% | 1.8% | 2.2% | 1.5% | 1.3% | 0.81% |
| Feb 2026 | 34.5% | 20.7% | 6.7% | 9.3% | 7.6% | 5.1% | 5.1% | 3.4% | 1.8% | 3.1% | 1.1% | 1.1% | 0.65% |
| Mar 2026 | 37.7% | 15.1% | 8.7% | 10.1% | 6.8% | 4.5% | 4.5% | 3% | 2% | 4.7% | 1% | 1.2% | 0.73% |
| Apr 2026 | 34.1% | 18.8% | 8.7% | 10.3% | 6.9% | 4.6% | 3.8% | 3.8% | 2% | 4.2% | 0.97% | 1.1% | 0.75% |
| May 2026 | 30.9% | 23.1% | 8.8% | 10.3% | 5.7% | 4.6% | 3.8% | 3.1% | 1.7% | 5.5% | 0.93% | 0.97% | 0.59% |
| Jun 2026 | 30.7% | 18.8% | 8.8% | 10.3% | 5.6% | 4.6% | 3.1% | 3.8% | 1.7% | 10.1% | 0.9% | 0.95% | 0.72% |
| Jul 2026 | 31.1% | 19% | 8.9% | 10.4% | 5.7% | 3.8% | 3.1% | 3.8% | 2.1% | 8.3% | 1.9% | 0.96% | 0.92% |
| Aug 2026 | 46% | 14.3% | 8.1% | 9.5% | 5.2% | 3.5% | 2.9% | 2.9% | 1.9% | 2.8% | 1.7% | 0.76% | 0.55% |
| Sep 2026 | 54.8% | 12.6% | 7.2% | 6.9% | 3.8% | 3.1% | 2.5% | 2.5% | 2.1% | 2% | 1.2% | 0.8% | 0.41% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.8% | 215K | +34.5% | +8.8 points | |
| 2, held 2nd | 12.6% | 49.5K | 0% | -1.6 points | |
| 3, moved from 4th to 3rd | 7.2% | 28.1K | +0.43% | -0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.9% | 27.1K | -18.1% | -2.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.8% | 14.8K | -18.2% | -1.4 points | |
| 6, held 6th | 3.1% | 12.1K | 0% | -0.4 points | |
| 7, held 7th | 2.5% | 9.9K | 0% | -0.3 points | |
| 8, held 8th | 2.5% | 9.9K | 0% | -0.3 points | |
| 9, moved from 10th to 9th | 2.1% | 8.1K | +22.7% | +0.2 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 2% | 8K | -18.4% | -0.8 pointsmoved from 9th to 10th | |
| 11, held 11th | 1.2% | 4.8K | -20% | -0.5 points | |
| 12, held 12th | 0.8% | 3.1K | +19.1% | 0 points | |
| 13, held 13th | 0.41% | 1.6K | -15.8% | -0.1 points |
54.8%
Held 1st. 215K estimated branded searches, +34.5% vs prior month. Share +8.8 points.
12.6%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -1.6 points.
7.2%
Moved from 4th to 3rd. 28.1K estimated branded searches, +0.43% vs prior month. Share -0.9 points.
4.
Old Navy6.9%
Moved from 3rd to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.6 points.
3.8%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
3.1%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
7.
Hatch2.5%
Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.5%
Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
9.
Quince2.1%
Moved from 10th to 9th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
2%
Moved from 9th to 10th. 8K estimated branded searches, -18.4% vs prior month. Share -0.8 points.
11.
Storq1.2%
Held 11th. 4.8K estimated branded searches, -20% vs prior month. Share -0.5 points.
0.8%
Held 12th. 3.1K estimated branded searches, +19.1% vs prior month. Share 0 points.
0.41%
Held 13th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
Which brand is most popular in search among maternity clothing brands worldwide?
13 brands
In September 2026, PinkBlush was the most searched among maternity clothing brands worldwide, with an estimated 215K branded searches, 54.8% of all searches for the 13 we track. Kindred Bravely is in 2nd place, 42.1 percentage points behind at 12.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| PinkBlush | 35.1% → 54.8% | 54.8%Sep 2026 | 30.7%Jun 2026 | 1st |
| Kindred Bravely | 17.6% → 12.6% | 23.6%Dec 2025 | 12.6%Sep 2026 | 2nd |
| Mamalicious | 7.3% → 7.2% | 8.9%Jul 2026 | 6.3%Dec 2025 | 5th → 3rd |
| Old Navy | 9.6% → 6.9% | 10.4%Jul 2026 | 6.9%Sep 2026 | 3rd → 4th |
| Motherhood Maternity | 7.9% → 3.8% | 8.7%Dec 2025 | 3.8%Sep 2026 | 4th → 5th |
| Seraphine | 6.4% → 3.1% | 6.4%Oct 2025 | 3.1%Sep 2026 | 6th |
| Hatch | 4.3% → 2.5% | 6.1%Jan 2026 | 2.5%Sep 2026 | 7th |
| Ripe Maternity | 4.3% → 2.5% | 4.3%Oct 2025 | 2.5%Sep 2026 | 8th |
| Quince | 1.9% → 2.1% | 2.1%Jul 2026 | 1.5%Nov 2025 | 10th → 9th |
| Ingrid & Isabel | 2.4% → 2% | 10.1%Jun 2026 | 1.9%Dec 2025 | 9th → 10th |
| Storq | 1.2% | 1.9%Jul 2026 | 0.9%Jun 2026 | 12th → 11th |
| Isabella Oliver | 1.3% → 0.8% | 1.3%Oct 2025 | 0.76%Aug 2026 | 11th → 12th |
| Cake Maternity | 0.67% → 0.41% | 0.92%Jul 2026 | 0.41%Sep 2026 | 13th |
Each finding as a sentence
- Across the 12 months ending September 2026, PinkBlush’s share of searches among maternity clothing brands worldwide increased from 35.1% to 54.8%.
- Across the 12 months ending September 2026, Kindred Bravely’s share of searches among maternity clothing brands worldwide decreased from 17.6% to 12.6%.
- Across the 12 months ending September 2026, Old Navy’s share of searches among maternity clothing brands worldwide decreased from 9.6% to 6.9%.
- Across the 12 months ending September 2026, Motherhood Maternity’s share of searches among maternity clothing brands worldwide decreased from 7.9% to 3.8%.
- Across the 12 months ending September 2026, Seraphine’s share of searches among maternity clothing brands worldwide decreased from 6.4% to 3.1%.
- Across the 12 months ending September 2026, Hatch’s share of searches among maternity clothing brands worldwide decreased from 4.3% to 2.5%.
- Across the 12 months ending September 2026, Ripe Maternity’s share of searches among maternity clothing brands worldwide decreased from 4.3% to 2.5%.
- Across the 12 months ending September 2026, Isabella Oliver’s share of searches among maternity clothing brands worldwide decreased from 1.3% to 0.8%.
- Across the 12 months ending September 2026, PinkBlush’s share of searches among maternity clothing brands worldwide peaked at 54.8% in September 2026 and was lowest at 30.7% in June 2026.
- Across the 12 months ending September 2026, Kindred Bravely’s share of searches among maternity clothing brands worldwide peaked at 23.6% in December 2025 and was lowest at 12.6% in September 2026.
- Across the 12 months ending September 2026, Mamalicious’ share of searches among maternity clothing brands worldwide peaked at 8.9% in July 2026 and was lowest at 6.3% in December 2025.
- Across the 12 months ending September 2026, Old Navy’s share of searches among maternity clothing brands worldwide peaked at 10.4% in July 2026 and was lowest at 6.9% in September 2026.
- Across the 12 months ending September 2026, Motherhood Maternity’s share of searches among maternity clothing brands worldwide peaked at 8.7% in December 2025 and was lowest at 3.8% in September 2026.
- Across the 12 months ending September 2026, Hatch’s share of searches among maternity clothing brands worldwide peaked at 6.1% in January 2026 and was lowest at 2.5% in September 2026.
- Across the 12 months ending September 2026, Ingrid & Isabel’s share of searches among maternity clothing brands worldwide peaked at 10.1% in June 2026 and was lowest at 1.9% in December 2025.
- Across the 12 months ending September 2026, Mamalicious rose from 5th to 3rd among maternity clothing brands worldwide.
- Across the 12 months ending September 2026, Old Navy fell from 3rd to 4th among maternity clothing brands worldwide.
- Across the 12 months ending September 2026, Motherhood Maternity fell from 4th to 5th among maternity clothing brands worldwide.
- Across the 12 months ending September 2026, Quince rose from 10th to 9th among maternity clothing brands worldwide.
- Across the 12 months ending September 2026, Ingrid & Isabel fell from 9th to 10th among maternity clothing brands worldwide.
- Across the 12 months ending September 2026, Storq rose from 12th to 11th among maternity clothing brands worldwide.
- Across the 12 months ending September 2026, Isabella Oliver fell from 11th to 12th among maternity clothing brands worldwide.
- Across the 12 months ending September 2026, Cake Maternity held steady: its share of searches among maternity clothing brands worldwide moved less than 0.5 percentage points.
How did search popularity change for maternity clothing brands worldwide in September 2026?
8 changes
In September 2026, PinkBlush gained share of searches among maternity clothing brands worldwide, from 46% to 54.8%.
In September 2026, Old Navy lost share of searches among maternity clothing brands worldwide, from 9.5% to 6.9%.
In September 2026, Kindred Bravely lost share of searches among maternity clothing brands worldwide, from 14.3% to 12.6%.
In September 2026, Motherhood Maternity lost share of searches among maternity clothing brands worldwide, from 5.2% to 3.8%.
In September 2026, Mamalicious lost share of searches among maternity clothing brands worldwide, from 8.1% to 7.2%.
In September 2026, Ingrid & Isabel lost share of searches among maternity clothing brands worldwide, from 2.8% to 2%.
In September 2026, Storq lost share of searches among maternity clothing brands worldwide, from 1.7% to 1.2%.
Seraphine’s share of searches among maternity clothing brands worldwide has lost ground for 3 months in a row, from 4.6% to 3.1% in September 2026.
Compare popularity between leading brands
- PinkBlush vs Kindred Bravely: compare popularity
- PinkBlush vs Mamalicious: compare popularity
- PinkBlush vs Old Navy: compare popularity
- PinkBlush vs Motherhood Maternity: compare popularity
- Kindred Bravely vs Mamalicious: compare popularity
- Kindred Bravely vs Old Navy: compare popularity
- Kindred Bravely vs Motherhood Maternity: compare popularity
- Mamalicious vs Old Navy: compare popularity
- Mamalicious vs Motherhood Maternity: compare popularity
- Old Navy vs Motherhood Maternity: compare popularity
- Compare any of these brands
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