Mamalicious vs Old Navy:Which is searched more?
In September 2026, Mamalicious and Old Navy were level in searches among maternity clothing brands worldwide, with an estimated 28.1K versus 27.1K branded searches, at 7.2% and 6.9% of the total. These are worldwide searches for English-language branded terms.
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Is Mamalicious or Old Navy more popular in search?
Compare the brands people buy maternity clothes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Mamalicious, Old Navy. The figures are in the table below the chart.
View monthly share of searches table
| Month | PinkBlush | Kindred Bravely | Mamalicious | Old Navy | Motherhood Maternity | Seraphine | Hatch | Ripe Maternity | Quince | Ingrid & Isabel | Storq | Isabella Oliver | Cake Maternity |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 17.6% | 7.3% | 9.6% | 7.9% | 6.4% | 4.3% | 4.3% | 1.9% | 2.4% | 1.2% | 1.3% | 0.67% |
| Nov 2025 | 33.9% | 20.7% | 6.7% | 9.3% | 7.6% | 6.2% | 4.1% | 4.1% | 1.5% | 2.5% | 1.5% | 1.1% | 0.65% |
| Dec 2025 | 31.6% | 23.6% | 6.3% | 8.7% | 8.7% | 5.8% | 4.7% | 3.9% | 1.7% | 1.9% | 1.4% | 1.2% | 0.74% |
| Jan 2026 | 37% | 16.6% | 6.7% | 9.1% | 7.5% | 6.1% | 6.1% | 3.3% | 1.8% | 2.2% | 1.5% | 1.3% | 0.81% |
| Feb 2026 | 34.5% | 20.7% | 6.7% | 9.3% | 7.6% | 5.1% | 5.1% | 3.4% | 1.8% | 3.1% | 1.1% | 1.1% | 0.65% |
| Mar 2026 | 37.7% | 15.1% | 8.7% | 10.1% | 6.8% | 4.5% | 4.5% | 3% | 2% | 4.7% | 1% | 1.2% | 0.73% |
| Apr 2026 | 34.1% | 18.8% | 8.7% | 10.3% | 6.9% | 4.6% | 3.8% | 3.8% | 2% | 4.2% | 0.97% | 1.1% | 0.75% |
| May 2026 | 30.9% | 23.1% | 8.8% | 10.3% | 5.7% | 4.6% | 3.8% | 3.1% | 1.7% | 5.5% | 0.93% | 0.97% | 0.59% |
| Jun 2026 | 30.7% | 18.8% | 8.8% | 10.3% | 5.6% | 4.6% | 3.1% | 3.8% | 1.7% | 10.1% | 0.9% | 0.95% | 0.72% |
| Jul 2026 | 31.1% | 19% | 8.9% | 10.4% | 5.7% | 3.8% | 3.1% | 3.8% | 2.1% | 8.3% | 1.9% | 0.96% | 0.92% |
| Aug 2026 | 46% | 14.3% | 8.1% | 9.5% | 5.2% | 3.5% | 2.9% | 2.9% | 1.9% | 2.8% | 1.7% | 0.76% | 0.55% |
| Sep 2026 | 54.8% | 12.6% | 7.2% | 6.9% | 3.8% | 3.1% | 2.5% | 2.5% | 2.1% | 2% | 1.2% | 0.8% | 0.41% |
How has the Mamalicious and Old Navy comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Mamalicious took it in September 2026.
- Across the 12 months ending September 2026, Mamalicious’ share of searches among maternity clothing brands worldwide moved from 7.3% to 7.2%, and its estimated monthly branded searches moved from 20.5K to 28.1K.
- Across the 12 months ending September 2026, Old Navy’s share of searches among maternity clothing brands worldwide moved from 9.6% to 6.9%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for maternity clothing brands worldwide in September 2026?
2 changes
In September 2026, Old Navy lost share of searches among maternity clothing brands worldwide, from 9.5% to 6.9%.
In September 2026, Mamalicious lost share of searches among maternity clothing brands worldwide, from 8.1% to 7.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mamalicious’ and Old Navy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mamalicious
2 branded search terms
- mamalicious
- mamalicious maternity
Old Navy
1 branded search term
- old navy maternity
Other head-to-heads among maternity clothing brands
PinkBlush vs Kindred Bravely: compare search popularity- PinkBlush vs Mamalicious: compare search popularity
- PinkBlush vs Old Navy: compare search popularity
PinkBlush vs Motherhood Maternity: compare search popularity- Kindred Bravely vs Mamalicious: compare search popularity
- Kindred Bravely vs Old Navy: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.