Brandwave

How popular isMamalicious?

In September 2026, people searched for Mamalicious by name about 28,100 times worldwide, a 37.1% increase from the previous year. These searches made up 7.2% of all global maternity clothing brand searches, placing Mamalicious third out of 13 brands. When we asked both ChatGPT and Google AI Overviews about maternity clothing brands, Mamalicious did not appear in any of the answers.

Search and AI answers in September 2026

Mamalicious is the third most searched of 13 competitors and not listed in any AI answer.

  1. PinkBlushShare of searches 54.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. Kindred BravelyShare of searches 12.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. MamaliciousShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Old NavyShare of searches 6.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Motherhood MaternityShare of searches 3.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

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Top maternity clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mamalicious did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Old Navy1st
  2. Hatch2nd
  3. Quince3rd
  4. Seraphine4th
  5. PinkBlush5th
  6. Kindred Bravely5th
  7. Ingrid & Isabel7th
  8. Mamalicious–
  9. Motherhood Maternity–
  10. Ripe Maternity–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PinkBlush3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quince3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kindred Bravely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seraphine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingrid & Isabel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mamalicious0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motherhood Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ripe Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about maternity clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which maternity clothing brands compete with Mamalicious?

Mamalicious against maternity clothing brands worldwide, by month

Share of searches by month for PinkBlush, Kindred Bravely, Mamalicious, Old Navy, Motherhood Maternity, Seraphine, Hatch, Ripe Maternity, Quince, Ingrid & Isabel. The figures are in the table below the chart.

View monthly share of searches table
MonthPinkBlushKindred BravelyMamaliciousOld NavyMotherhood MaternitySeraphineHatchRipe MaternityQuinceIngrid & IsabelStorqIsabella OliverCake Maternity
Oct 202535.1%17.6%7.3%9.6%7.9%6.4%4.3%4.3%1.9%2.4%1.2%1.3%0.67%
Nov 202533.9%20.7%6.7%9.3%7.6%6.2%4.1%4.1%1.5%2.5%1.5%1.1%0.65%
Dec 202531.6%23.6%6.3%8.7%8.7%5.8%4.7%3.9%1.7%1.9%1.4%1.2%0.74%
Jan 202637%16.6%6.7%9.1%7.5%6.1%6.1%3.3%1.8%2.2%1.5%1.3%0.81%
Feb 202634.5%20.7%6.7%9.3%7.6%5.1%5.1%3.4%1.8%3.1%1.1%1.1%0.65%
Mar 202637.7%15.1%8.7%10.1%6.8%4.5%4.5%3%2%4.7%1%1.2%0.73%
Apr 202634.1%18.8%8.7%10.3%6.9%4.6%3.8%3.8%2%4.2%0.97%1.1%0.75%
May 202630.9%23.1%8.8%10.3%5.7%4.6%3.8%3.1%1.7%5.5%0.93%0.97%0.59%
Jun 202630.7%18.8%8.8%10.3%5.6%4.6%3.1%3.8%1.7%10.1%0.9%0.95%0.72%
Jul 202631.1%19%8.9%10.4%5.7%3.8%3.1%3.8%2.1%8.3%1.9%0.96%0.92%
Aug 202646%14.3%8.1%9.5%5.2%3.5%2.9%2.9%1.9%2.8%1.7%0.76%0.55%
Sep 202654.8%12.6%7.2%6.9%3.8%3.1%2.5%2.5%2.1%2%1.2%0.8%0.41%

  1. 1.PinkBlush

    54.8%

    Held 1st. 215K estimated branded searches, +34.5% vs prior month. Share +8.8 points.

  2. 2.Kindred Bravely

    12.6%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Mamalicious

    7.2%

    Moved from 4th to 3rd. 28.1K estimated branded searches, +0.43% vs prior month. Share -0.9 points.

  4. 4.Old Navy

    6.9%

    Moved from 3rd to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.6 points.

  5. 5.Motherhood Maternity

    3.8%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.Seraphine

    3.1%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Hatch

    2.5%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Ripe Maternity

    2.5%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.Quince

    2.1%

    Moved from 10th to 9th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  10. 10.Ingrid & Isabel

    2%

    Moved from 9th to 10th. 8K estimated branded searches, -18.4% vs prior month. Share -0.8 points.

  11. 11.Storq

    1.2%

    Held 11th. 4.8K estimated branded searches, -20% vs prior month. Share -0.5 points.

  12. 12.Isabella Oliver

    0.8%

    Held 12th. 3.1K estimated branded searches, +19.1% vs prior month. Share 0 points.

  13. 13.Cake Maternity

    0.41%

    Held 13th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Compare popularity between Mamalicious and its closest rivals

Every comparison with Mamalicious

12 comparisons

How has branded search demand for Mamalicious changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mamalicious worldwide rose from 20.5K to 28.1K.
  • Across the 12 months ending September 2026, Mamalicious’ share of searches among maternity clothing brands worldwide peaked at 8.9% in July 2026 and was lowest at 6.3% in December 2025.
  • Across the 12 months ending September 2026, Mamalicious rose from 5th to 3rd among maternity clothing brands worldwide.

How did search popularity change for maternity clothing brands worldwide in September 2026?

6 changes

  1. In September 2026, PinkBlush gained share of searches among maternity clothing brands worldwide, from 46% to 54.8%.

  2. In September 2026, Old Navy lost share of searches among maternity clothing brands worldwide, from 9.5% to 6.9%.

  3. In September 2026, Kindred Bravely lost share of searches among maternity clothing brands worldwide, from 14.3% to 12.6%.

  4. In September 2026, Motherhood Maternity lost share of searches among maternity clothing brands worldwide, from 5.2% to 3.8%.

  5. In September 2026, Mamalicious lost share of searches among maternity clothing brands worldwide, from 8.1% to 7.2%.

  6. In September 2026, Ingrid & Isabel lost share of searches among maternity clothing brands worldwide, from 2.8% to 2%.

How are Mamalicious’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mamalicious’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mamalicious
  • mamalicious maternity

Do you work for Mamalicious? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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