Brandwave

Ingrid & Isabel vs Mamalicious:Which is more popular?

In September 2026, Mamalicious had more branded searches than Ingrid & Isabel among maternity clothing brands worldwide. Mamalicious had about 28,100 branded searches, while Ingrid & Isabel had 8,000. Mamalicious made up 7.2% of all maternity clothing brand searches we track, and Ingrid & Isabel accounted for 2%. When we asked ChatGPT and Google AI Overviews about maternity clothing brands, Ingrid & Isabel appeared in one of the five answers and Mamalicious in none.

Among maternity clothing brands worldwide in September 2026

Who do people search for more?

Mamalicious, about 4 searches for every 1 for Ingrid & Isabel

Mamalicious 28.1K searchesIngrid & Isabel 8K searches

Who does AI mention more?

Ingrid & Isabel, mentioned in 1 of 5 answers, Mamalicious in 0

Ingrid & Isabel in 1 of 5Mamalicious in 0 of 5

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Top maternity clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ingrid & Isabel was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mamalicious did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Old Navy1st
  2. Hatch2nd
  3. Quince3rd
  4. Seraphine4th
  5. PinkBlush5th
  6. Kindred Bravely5th
  7. Ingrid & Isabel7th
  8. Mamalicious–
  9. Motherhood Maternity–
  10. Ripe Maternity–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PinkBlush3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quince3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kindred Bravely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seraphine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingrid & Isabel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mamalicious0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motherhood Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ripe Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about maternity clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Ingrid & Isabel or Mamalicious more popular in search?

This chart shows how often people search Google for Ingrid & Isabel and Mamalicious by name. Each line represents a brand's share of searches for all 13 maternity clothing brands we track, month by month, from English-language searches worldwide.

Ingrid & Isabel and Mamalicious among maternity clothing brands worldwide, by month

Share of searches by month for Mamalicious, Ingrid & Isabel. The figures are in the table below the chart.

View monthly share of searches table
MonthPinkBlushKindred BravelyMamaliciousOld NavyMotherhood MaternitySeraphineHatchRipe MaternityQuinceIngrid & IsabelStorqIsabella OliverCake Maternity
Oct 202535.1%17.6%7.3%9.6%7.9%6.4%4.3%4.3%1.9%2.4%1.2%1.3%0.67%
Nov 202533.9%20.7%6.7%9.3%7.6%6.2%4.1%4.1%1.5%2.5%1.5%1.1%0.65%
Dec 202531.6%23.6%6.3%8.7%8.7%5.8%4.7%3.9%1.7%1.9%1.4%1.2%0.74%
Jan 202637%16.6%6.7%9.1%7.5%6.1%6.1%3.3%1.8%2.2%1.5%1.3%0.81%
Feb 202634.5%20.7%6.7%9.3%7.6%5.1%5.1%3.4%1.8%3.1%1.1%1.1%0.65%
Mar 202637.7%15.1%8.7%10.1%6.8%4.5%4.5%3%2%4.7%1%1.2%0.73%
Apr 202634.1%18.8%8.7%10.3%6.9%4.6%3.8%3.8%2%4.2%0.97%1.1%0.75%
May 202630.9%23.1%8.8%10.3%5.7%4.6%3.8%3.1%1.7%5.5%0.93%0.97%0.59%
Jun 202630.7%18.8%8.8%10.3%5.6%4.6%3.1%3.8%1.7%10.1%0.9%0.95%0.72%
Jul 202631.1%19%8.9%10.4%5.7%3.8%3.1%3.8%2.1%8.3%1.9%0.96%0.92%
Aug 202646%14.3%8.1%9.5%5.2%3.5%2.9%2.9%1.9%2.8%1.7%0.76%0.55%
Sep 202654.8%12.6%7.2%6.9%3.8%3.1%2.5%2.5%2.1%2%1.2%0.8%0.41%

How has the Ingrid & Isabel and Mamalicious comparison changed over the last 12 months?

3 findings

How did search popularity change for maternity clothing brands worldwide in September 2026?

2 changes

  1. In September 2026, Mamalicious lost share of searches among maternity clothing brands worldwide, from 8.1% to 7.2%.

  2. In September 2026, Ingrid & Isabel lost share of searches among maternity clothing brands worldwide, from 2.8% to 2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ingrid & Isabel’s and Mamalicious’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ingrid & Isabel

2 branded search terms

  • ingrid and isabel
  • ingrid and isabel maternity

Mamalicious

2 branded search terms

  • mamalicious
  • mamalicious maternity

How the Brand Demand Index is measured

Other head-to-heads among maternity clothing brands

Creator with pink hair and a pink jacket

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