Brandwave

Mamalicious vs Ripe Maternity:Which is more popular?

In September 2026, Mamalicious had more branded searches than Ripe Maternity among maternity clothing brands worldwide. Mamalicious had about 28,100 branded searches, while Ripe Maternity had 9,900. Mamalicious made up 7.2% of all maternity clothing brand searches we track, and Ripe Maternity accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about maternity clothing brands, neither Mamalicious nor Ripe Maternity appeared in any of the five answers.

Among maternity clothing brands worldwide in September 2026

Who do people search for more?

Mamalicious, about 3 searches for every 1 for Ripe Maternity

Mamalicious 28.1K searchesRipe Maternity 9.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Mamalicious in 0 of 5Ripe Maternity in 0 of 5

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Top maternity clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Mamalicious nor Ripe Maternity showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Old Navy1st
  2. Hatch2nd
  3. Quince3rd
  4. Seraphine4th
  5. PinkBlush5th
  6. Kindred Bravely5th
  7. Ingrid & Isabel7th
  8. Mamalicious–
  9. Motherhood Maternity–
  10. Ripe Maternity–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PinkBlush3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quince3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kindred Bravely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seraphine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingrid & Isabel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mamalicious0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motherhood Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ripe Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about maternity clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Mamalicious or Ripe Maternity more popular in search?

This chart shows how often people search Google for Mamalicious and Ripe Maternity by name. Each line represents a brand's share of searches for all 13 maternity clothing brands we track, month by month, from English-language searches worldwide.

Mamalicious and Ripe Maternity among maternity clothing brands worldwide, by month

Share of searches by month for Mamalicious, Ripe Maternity. The figures are in the table below the chart.

View monthly share of searches table
MonthPinkBlushKindred BravelyMamaliciousOld NavyMotherhood MaternitySeraphineHatchRipe MaternityQuinceIngrid & IsabelStorqIsabella OliverCake Maternity
Oct 202535.1%17.6%7.3%9.6%7.9%6.4%4.3%4.3%1.9%2.4%1.2%1.3%0.67%
Nov 202533.9%20.7%6.7%9.3%7.6%6.2%4.1%4.1%1.5%2.5%1.5%1.1%0.65%
Dec 202531.6%23.6%6.3%8.7%8.7%5.8%4.7%3.9%1.7%1.9%1.4%1.2%0.74%
Jan 202637%16.6%6.7%9.1%7.5%6.1%6.1%3.3%1.8%2.2%1.5%1.3%0.81%
Feb 202634.5%20.7%6.7%9.3%7.6%5.1%5.1%3.4%1.8%3.1%1.1%1.1%0.65%
Mar 202637.7%15.1%8.7%10.1%6.8%4.5%4.5%3%2%4.7%1%1.2%0.73%
Apr 202634.1%18.8%8.7%10.3%6.9%4.6%3.8%3.8%2%4.2%0.97%1.1%0.75%
May 202630.9%23.1%8.8%10.3%5.7%4.6%3.8%3.1%1.7%5.5%0.93%0.97%0.59%
Jun 202630.7%18.8%8.8%10.3%5.6%4.6%3.1%3.8%1.7%10.1%0.9%0.95%0.72%
Jul 202631.1%19%8.9%10.4%5.7%3.8%3.1%3.8%2.1%8.3%1.9%0.96%0.92%
Aug 202646%14.3%8.1%9.5%5.2%3.5%2.9%2.9%1.9%2.8%1.7%0.76%0.55%
Sep 202654.8%12.6%7.2%6.9%3.8%3.1%2.5%2.5%2.1%2%1.2%0.8%0.41%

How has the Mamalicious and Ripe Maternity comparison changed over the last 12 months?

3 findings

How did search popularity change for maternity clothing brands worldwide in September 2026?

2 changes

  1. In September 2026, Mamalicious lost share of searches among maternity clothing brands worldwide, from 8.1% to 7.2%.

  2. Estimated monthly branded searches for Ripe Maternity worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mamalicious’ and Ripe Maternity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mamalicious

2 branded search terms

  • mamalicious
  • mamalicious maternity

Ripe Maternity

1 branded search term

  • ripe maternity

How the Brand Demand Index is measured

Other head-to-heads among maternity clothing brands

Creator with pink hair and a pink jacket

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